Stick to the basics in times of cookie restrictions and Facebook ads, because it's generally much harder to make easy profits with them.
Basic you have to cover
One Pixel for whole page
If you use 2 FB Business Accounts, make sure to use 1 Pixel for Tracking for both
Make sure to have...
That works always for my projects:
Have at least 30 posts
Post regularly (e.g. 3 per day)
Have an RSS feed/sitemap for news only (Wordpress: Yoast for News)
Submit everything to the Publishing Center and make sure you provide a logo and information about your site.
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