As far as the social media part goes, you should start building them up. Sooner they are active the better it will be for your site(s). Also try to make posts that link to higher ranking pages of the same subject.(I would advise getting to know this pretty well before attempting)
This is a good idea, and to those who haven't found you could promote offers to them that relate in helping them find. Other than that if you have the time you might be able to help close some deals, or just sell the leads.
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