Recent content by Mohamed Ziani

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A few quick wins: Refine targeting: Kill broad match unless you're filtering hard. A/B test landing pages like crazy: Even small layout changes can drop CPA. Use rules and scripts to pause underperformers early. And don’t forget retargeting warm traffic is always cheaper to convert.

Google = volume, Bing = cheaper CPC and often better quality for older demos. I usually test on Bing first (lower cost) to dial in creatives, then scale on Google once the numbers make sense. If you’re in finance, health, or local lead gen — Bing can be surprisingly profitable. Don’t sleep on it...

Start with low-budget campaigns to gather data, then optimize.

Your domain is flagged. The effective solution is to contact Google Support, they will remove the flag.

Facebook isn't going anywhere anytime soon, the user base is aging, yes, but the platform's real power lies in its data, ad platform, and integration with Instagram and WhatsApp. Zuck pivoting to the metaverse was bold but premature. For marketers, the core value remains in its detailed...

Yes, I think small businesses can really benefit from Google and Facebook ads. Even with a small budget, it can help to get more people to see your product or service. It just needs good planning and testing

this will become a great memory for your daughter when she’s older. And you helped recycling and the school got extra money, that’s awesome.

Look, just so you don’t get scammed right now, Threshold is gone. Anyone telling you otherwise is just trying to trick you. Same thing with monthly invoicing it was just a bubble people used to scam others. To actually qualify for MI, you need to spend over $5,000/month for at least 3 months...

Yeah, broad match can be tricky, especially for niche B2B markets like yours. Google often sends low-quality traffic when the volume is small. Here are a few ideas that might help: Try exact and phrase match again, but group your best keywords into tight ad groups. Even if the volume is low...

Yeah, I saw that error before. It means Google thinks you're using too many accounts or doing something wrong. You should send an appeal and explain your case. Also, try not to use the same IP, billing info, or domains on different accounts.

Yeah, I feel the same. I use ChatGPT a lot for content and SEO stuff. When it’s down, I just take a break or try to plan things by hand. I also didn’t find Gemini that helpful.

For me, Google Business Profile is the most important. Getting good reviews and local backlinks also helped a lot. Just be consistent.

Welcome! Good luck with your journey. Try different traffic methods and see what works. Don’t give up ;)