There's no definitive answer to these question, as not only the number of monthly visits matters but the activity as well (number of shares, comments). He should ask them how much they are ready to pay him and then ask for a bit more :D
Have you tried to optimize your old ineffective posts so that after rewriting they ranked better? Or is it better to delete the old one and write new better-optimized one? (in case it has no backlinks). What results did you get? Share your experience, pls.
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