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Recent content by michaltm
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Fluctuating CPA on Meta Ads - Need Advice
Hey, I’ve been running search arbitrage ads on Meta, and I’m noticing an issue with my CPA (Cost Per Acquisition) that’s causing some problems. One day my CPA is as low as $0.31, which is great and keeps the campaign profitable. But then the next day, it spikes to around $0.38, and I start...