Hey,
I’ve been running search arbitrage ads on Meta, and I’m noticing an issue with my CPA (Cost Per Acquisition) that’s causing some problems. One day my CPA is as low as $0.31, which is great and keeps the campaign profitable. But then the next day, it spikes to around $0.38, and I start running at a loss. Campaign already finished learning phase, but even after a month it still fluctates everyday.
For context, I always use 1 ad set, 4-5 creatives in ad set, 4-5 headlines and 4-5 primary texts, along with 1 description in each ad in my campaigns. I’ve attached my current ad setup for reference. I'm using same pixel in all campaigns. I'm not using any targeting except geo. I'm using single images with Advantage+ creative enchancements enabled. I'm running campaigns for all platforms and devices. Partnership ad disabled
I'm enclosing stats from one of my campaign. Budget was $10/daily. As you can see, sometimes I got 12 conversion, sometimes 20.
Has anyone else experienced this kind of fluctuation with their Meta Ads? Any tips or strategies on how to stabilize the CPA and keep it consistently profitable? I’d appreciate any advice or insights you might have!
I’ve been running search arbitrage ads on Meta, and I’m noticing an issue with my CPA (Cost Per Acquisition) that’s causing some problems. One day my CPA is as low as $0.31, which is great and keeps the campaign profitable. But then the next day, it spikes to around $0.38, and I start running at a loss. Campaign already finished learning phase, but even after a month it still fluctates everyday.
For context, I always use 1 ad set, 4-5 creatives in ad set, 4-5 headlines and 4-5 primary texts, along with 1 description in each ad in my campaigns. I’ve attached my current ad setup for reference. I'm using same pixel in all campaigns. I'm not using any targeting except geo. I'm using single images with Advantage+ creative enchancements enabled. I'm running campaigns for all platforms and devices. Partnership ad disabled
I'm enclosing stats from one of my campaign. Budget was $10/daily. As you can see, sometimes I got 12 conversion, sometimes 20.
Has anyone else experienced this kind of fluctuation with their Meta Ads? Any tips or strategies on how to stabilize the CPA and keep it consistently profitable? I’d appreciate any advice or insights you might have!
