Try rewording the ad.. Ad low price ie.$29.99 or Most Trusted, etc.. Depends on the ad and keyword but sometimes it's just catchy wording that grabs attention.
Is it lower case L or upper case I that could be your problem. I don't understand did he take your money and run? what about contacting him via the email on his site?
I'm just getting into arbitrage and so far I've created a viral blog with trending stories and videos that I find all over the web. I started loading my blog with content about 30 or so stories so far and try to add a story a day if I can.
Now I'm trying to drive traffic to test out the ads...
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