You need to develop the eye for design. Thats very hard to do and requires proper guidance. The tools are just tools, trained monkeys can learn them inside out. But the eye is not that easy
If you start a business your logo is the most important thing. You can''t change it later so why not invest on it like you invest in your seo and other stuff?
Offer some freebies for people/companies that will promote them for themselves in order to promote yourself even more in addition to what the rest are suggesting here
Why not get well rounded in a great software package? AE has a learning curve of 2 weeks to get the ball REALLY rolling and its an investment well made for ffuture projects
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