To follow up, it's very important you select all the correct categories. Many people just select the primary one, but secondary ones provide a lot of relevance.
If you're running everything off a single domain, you can organize the structure of your pages to target specific cities, and then link to each subpage in the respective GBP. Example:
yourteam.cm/phoenix
yourteam.cm/scottsdale
Each GBP profile would link to either yourteam.cm/phoenix or...
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