I think he means it is better your research your competition manually to determine how competitive the keyword really is.
You can research your competition by checking their backlink profile and domain properties.
I don't think your site being https or http affects ranking, but it is better to have an https secured website.
AFAIK, let's encrypt offers free SSL too.
Ah, the cycle. Each generation always complain the next generation after them is lazy/entitled.
There is always going to be a bunch of lazy/entitled people, but you don't have to generalize an entire generation is lazy/entitled
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