For niche blogs, following random blogs is not the best; try to follow people with similar interests. It takes more time, but it's way more effective than random following.
Tumblr is not the harderst to get followers - if your niche is interesting for many people and your content is fine, just use massfollowing and put tags.
Likes and reblogs are great, indeed, but another helpful strategy is putting tags (I don't know how the things are now, since tumblr seem to shut down the tags tracking feature)
I'd recommend to go with Wordpress. Yes, tumblr is very easy to use, but it doesn't have such important thing as "commenting" - all you can do on tumblr is liking and reblogging.
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