Simple steps:
1. Make a list of relevant topics to your business
2. Fill the topics with keywords
3. Search the related terms
4. For each topic check for short/long tail keywords
5. See where your competitors are ranking
6. Narrow list
Generally the first email is a welcome letter. You thank the customer for signing up and buying. Then before you send them promos, research your niche and send 1-2 emails that provide them value. Then do the promos. You could organize your email in a 2 to 1 ratio in terms of value and promo.
You definitely want to add this to your landing page if possible. The term for this is called "future pacing" this enable customers to feel the benefits of your product/service before the attempt to buy. Super powerful technique.
Your initial ad has way to many CTAs. I would suggest keeping the CTA to just one line at the end and then have the copy with more personal language. The question is good as it create in intrigue. After that you want to follow up on that intrigue and list features of the product that translate...
You want to look at the subject line first and optimize that as it is the first thing someone looks at before they actually open the email. It needs to be enticing and appeal to self-interest. From there in the body of your email make sure the language is personal, as if you and the people you...
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