How do I write compelling sales content for internet marketers?

I want to start selling resources and tools that I have built to internet marketers, here and to clients I find elsewhere.

Given that people working in IM are very savvy to when they are being marketed to, and the possibility of being scammed, what can I do to differentiate myself from other services and prove the worth of what I'm offering?

My focus would be on quality, and many of the things I will offer may be somewhat expensive because of this. How can I justify the cost to someone who may be much more careful with their money than the average consumer?

It goes without saying that for every service or tool I offer, I'll be showing proof that it actually works, but it will always be a tough sell regardless.

Give some free copies to senior members, MOds and get their reviews. If the reviews are great, then things can start rolling even if the product is expensive.

There are some elements that power up your sales copy.

They are:

- Testimonials
- Risk-reversing guarantees (30-day return guarantee, for instance)
- High-quality images
- Benefit-driven CTAs (instead of the plain 'buy now', use 'Get the course and start making money')

For higher price points, you want to make sure you build up the value of whatever you're selling to the customer so the purchase is justified.
Think of it as an equation: value of product > expenditure of resources (money) in order for the purchase to make sense to the customer.

If you have no past record of your service, give out some free samples to prominent MODs. You could also give discounts.

Best way to go for this would be free samples, discounts or any other thing that would prove yourself without the risk to the customer

Create some user case examples.
Brief little example stories of how your clients would benefit.
In the content focus on the pain points being resolved.
People will spend money to avoid pain more than they will to make gain.

Firstly show how you save them;
time
money
etc.

Secondarily show how they will gain;
money ,etc.

Let me know if you need more help.