Email marketing might be good, but you would be better off following the SEO route as there are several complications you may find yourself in with emails and stuff. If you can take care of those and if you can grow your list of double opt ins, you may as well do good.
Make your article flow naturally, use your keyword in the title and at least once in your article. Having it in an H1 tag is also beneficial. Don't bother much about keyword density.
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