I wouldnt say lots would be good but it is important to not put all your eggs in one basket. This is because if a couple of your sites are penalized, you should have some to count upon while reviving others.
The best way to determine that would be to check what your competition is doing as it is usually not related to the number of words, but to the quality of links that your domain has.
Pick a low competition, high search volume keyword and find relevant clickbank products to promote. The write a good article, publish with direct links to clickbank.
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