Yes, they provide an offer to get started. you can check out the offers here https://digitalotech.com/semrush-tutorial-the-ultimate-guide-for-bloggers-and-seo/
If you do guest posting on different niche websites it will be harm. But if you are doing relevant content with high page rank websites it will be good.
Of course sites age are matters here. If you update a handful of content and handful of backlinks in a short period of time, Google will put you on sandbox for quality check. So be careful while you updating new content and quick backlinks to the new site.
Firstly, do Social Media updates regularly (Facebook, Twitter, Instagram, LinkedIn, and Pinterest). Second, Focus on doing SEO for your website with the right keywords.
Do social media ads for quick reach to the audience (Facebook and Instagram). If you need organic traffic then focus on Facebook, Twitter, Linkedin and also in Pinterest. Also if possible try to do SEO for your website (Recommended).
There are lot more and updated plugins available now on WordPress market. Just click on the recommended tab in the add plugins section, it will show the needed plugins for you.
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