Update for my campaign:
My client is very pleased as he expected that he won't get a sale in the first month of his newly built site but because of this service, he got 2 sales. The sales did not cover what he paid for the subscription but it's enough to keep him optimistic about the direction...
They are too dumb to understand what you put in the proposal anyway so just include how they will earn from this and the potential of letting them earn more money and you are good to go :D
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