Recent content by Davedavidson

I'll teach you if you help me with your Reddit backlinks/strategies. I have both enterprise and small business AdWords experience.

Are you referring to Google Display ads? You have to create HTML5 ads to get those animations and stuff. Keep in mind though - just cause it looks good does not mean it will perform better than your plain ads.

I think Youtube is solid for brand recognition. Launch Youtube retargeting/prospecting and Google search campaigns. Plug audiences into Search and you should be able to track search uplift from Youtube.

I'm looking to scrape Taobao videos for content generation. Only found 1 paying app. Is there a hack / free video downloader for Taobao?

I'm a B2B digital marketer based in Australia and Facebook is definitely a good channel for business owners. For one, you can target by digital behaviour - business owners through interest targeting but the buck doesn't stop there. There are multiple strategies you can leverage like remarketing...

My Facebook rep told me CPMs are insanely low cause all the advertisers pulled out. My agency buddy slashed budget across all these accounts so it's definitely a good time to take advantage while the inventory is cheaper.

Yep, was working for the duration of the campaign.

I've noticed Google blocking any campaigns with COVID19 content (unless the url has .gov) but I found a way to get ads / campaigns approved. Thought I'd share this one in case yall looking to launch COVID 19 landing pages. Follow these steps: 1) Set url at both ad and keyword level. The URL at...

I wanted to share my experience with using SEM Rush for content generation in case you were thinking of trying it out. Pro Quick turnaround. Con I brought the 2000 word article and it was quite poorly written. I would rate it slightly better than Fiverr but overall, the writer did no research...

If the competition hasn't gone up, I'd take a look at website performance. Slow page speed or decrease in quality score can both impact your campaign performance.

Hi everyone, I work as a SEM manager in my day job so thought I'd share some optimisation tips for those looking to improve their account performance. Below is a list of common low hanging optimisations you can make to improve performance straight away. 1) Ad Copy Optimisations: Use AdWords...

Sorry dont do utm tags. Utm is only good for external.

I've used Adthena before which is what some of the biggest brands are using. We found adding "Official Website" into the headline increases CTR and can help your cause to some degree..

I'm trying to figure this out as well. Maybe a utm tag?

Start with a cpc that you are happy to pay and then adjust according to your position/conversion rate.