I think it's interesting this was launched on the run up to Christmas.
E-commerce platforms relying on organic traffic now have to switch to major Ad spend to maintain sales during their busiest period.
I can guarantee you this update started November 24th. We track 100's of sites daily in our portfolio and rankings across the board have been a yoyo. Going from Top 10 - to nowhere to be seen - to Top 10 - to nowhere - on a daily basis. Traffic and rankings very volatile since November 24th...
You might have to dive into the actual leaked engineering documentation. I believe it was called "is_wordpress" or "isWordpress"?
There is also a flag for small / personal sites, "smallPersonalSite". Again some speculating this means Google is less favourable to smaller publishers.
But who...
From the google leaks (last year?). There was a is_wordpress flag that google saves for each site.
What Google do with that flag is anyones guess. Some speculate it's to give non wordpress sites a boost, because custom CMS's usually indicate larger businesses.
It's hard to say with that minimal data. But we do know from the Google algorithm leaks that Google flags wordpress sites.
We have seen competitors with extremely poor sites with minimal content out rank the high quality sites we manage - and they use bespoke CMS and longtail EMDs, with no...
It's pointless following your rankings during a core update. It's a rollercoaster.
Avoid any SEO updates during this time as it is impossible to track their effect.
Wait for it to finish and then assess.
I've had years where sites get a boost in the first week, then utterly destroyed mid core...
Not just info content unfortunately. Even some transactional keywords have AI overviews that recommend sources on where to buy from.
Each year people cry "SEO is dead" and I've generally disagreed. But AI overviews I think is the end of traditional SEO. Being #1 on Google does not mean much...
From my data a major google update started around 24th February. We track 500+ sites daily. We're been seeing a number of our sites drop out of from serps starting from the 24th. Yet no reported update.
I think Google have strategically released the AI overviews to coincide with March core...
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