a zero-spend campaign means your ads are active but not delivering this usually happens due to low budget weak optimization events low-quality scorer or restricted accounts
It is still effective but there will be some tighter policies than before. Wanting to advertise well on this platform requires quite high professional skills.
i tried this to make a link to tele with gambling content, at first it worked fine but after 3rd week tiktok scanned it and i lost my ad channel. i tried it again and not even 1 week later the account was scanned again. lol if your product is not black hat maybe it works better
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