I think the most important thing to show business owners is the potential ROI. Most don't care about rankings they want to know how much money you are going to make them.
You can't make them feel that they are more important than you. You will probably make them a ton more money than they will be paying you. They should be chasing you not the other way around. Keep that in mind when setting up appointments and make things happen on your terms.
Some great ideas here. Definitely the hardest part is just getting business owners to take the time to meet with you and listen to what you have to say. Many have no idea how much you could actually help them and how much money you could make them.
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