Recent content by bill27

One of the first things I do when I? m going to choose a keyword is to use the Keyword Effectiveness Index (KEI). The formula is KEI= (DS^2)/C where DS is the daily searches and C is the competition. From my experience: <1= poor keyword 1-10 or 20= good keyword over 20= goldmine. Hope to help...

Maybe it?s difficult for you because you have too many choices to choose from. Maybe it?s your Career Personality Type. Take a look at these sites: The Paradox of Choice - Why More Is Less: video dot google dot com slash videoplay?docid=6127548813950043200 Suggested Careers for...

We suspect many marketers truly believe that if their outbound campaign is good enough, the creative will pre-sell prospects on the offer, so they'll convert no matter how lame the landing page is. In other words, many marketers think the outbound campaign is doing the heavy lifting and...

Try to make the following simple changes for better results. 1)Change the background color of the text to white. 2)If your target audience is over 30 try to increase the luminosity contrast ratio between background and text. The code of the color you are using for the headline is "FF0D03"...