Recent content by bhumas2

If you're only looking to start one to focus on, it depends. If you're selling through relationships, or via PR in traditional news media, Twitter is best. If you're selling visual things (design, fashion, etc), or selling to an audience of women aged 30-50, Instagram is best. If you just want...

Still plenty of traffic and eyeballs on Twitter. It's particularly good for PR and getting into mainstream media, which is helpful with other types of marketing. Yes, the site is slowly becoming worse. But nothing else has emerged that fills the gap - and that's how it manages to survive. There...

Hard market to sell into cold. Lots of relationship-based selling. People pay thousands to sell to them at trade shows, conferences and conventions. Plus the information you have is readily available to anyone selling anything already, so most services that you could offer someone already has...

One of my favorites was reading the very old backissues of the Gary Halbert letter. He's long-since died, but the content was really useful. Someone was hosting the archives, and I'm sure they're still online somewhere.

No, I wouldn't consider hiring an AI cold-caller. BUT I might consider hiring an AI cold-SMS'er. Particularly if a solid strategy sat behind it. e.g. I'm a big fan of Dean Jackson's Cheese and Whiskers approach of a brief opening line that is impossible to avoid engaging with. That particular...

No, and if there were I would be skeptical. Unless the AI has been trained to track/optimise for conversion, it's going to give bad feedback. The advice would also only be contextual to the content it's already been trained on, and for example stuff that works well in the supplement market won't...

Just to confirm, when you say "last time I read it"... Are you referring to the date in GSC / the last date Google crawled it? If so, and there's no errors in that crawl, and no big changes to the structure of your website, then you're fine. Bing's IndexNow will trigger crawls via pings...

The other handy tool for Bing is IndexNow. It pings the search engine with updated pages on your websites and triggers a crawl of those pages over the next 24 hours.

imho don't do it. It'll come back to bite down the track. OR if you do it, either do significant human rewrites - or only do it on blackhat-style sites / sites you plan to sell in the short-to-medium term. Every SEO strategy that has been quick, cheap, and prolific has eventually been devalued...

Sounds perfect for ranking - assuming you have enough good quality content on each, and the topics make sense for your website! (If your website is about pet products and you've got blog topics like banking and finance, it'll be bad though!)

There's some great academic papers around this! Have a search through Google Scholar to pick them out. As a starting point, you need to know how the AI is going to interpret your query. Siri and Google Assistant work slightly differently in context, and remove certain words from queries. You...

In 2010-14 what you're doing was almost a guaranteed way to rank, but when people began to abuse it Google needed to get smarter. What it did was develop semantic/contextual links between words and phrases. (Knowledge Graph) There's some evidence that it does this by looking at things like the...

Ignore the DA services. DA is a made-up number used to summarise a bunch of SEO factors into a single metric. Because of this a high DA typically, but doesn't necessarily, mean a site will rank. That said, the DA algorithm places a heavy emphasis on high-quality links. The 2024 API leak showed...

Break the strategy down into pieces... e.g. How many user-driven organic, how many high-quality paid, how many low-quality paid, how many social...etc From there it's easier to estimate how long each is going to take. It looks like a content-driven strategy was a big part of what they did...

Am I right in reading this as you added your Adsense account to your blog on 30/7/24, before the drop? If so, what caused the sharp rise in late July ahead of the Adsense code being added to that blog? Was it added to other sites? It looks like the graph is saying you're using the same code on...