Hey Hippo,
The major pain points I am trying to solve are:
1) Ease of use: creating a campaign via power editor has a pretty high learning curve especially for people with no prior experience in marketing, if they use the facebook ads manager then they would be missing out on a lot of the features that you need properly split test a campaign.
The Campaign Maker solves that by simplifying how you create a campaign into 5 simple steps and within each step are clear instructions on how to split test and previewing it while they do it. In addition to that I try to provide clear and concise walkthrough videos for each feature of the software.
2) Simplistic split testing functions: This is where TCM thrives, it automatically split tests hundreds of campaigns for you while you do nothing. With the power editor it would literally take you a while to properly split test a campaign especially at a large budget.
3) Clear reports dashboard: using the fb ads manager dashboard is acceptable, but the majority of the data is hidden, you have to dig deep into to find data such as which gender, country, age, placement is dominant in my ads/adset/campaign. While TCM shows this data immediately to you, you no longer have to dig into it.
Those are the major points that I wanted to glance over, but within these are the minor features that make the magic. I purposefully made the software free to try and no obligation so users can get the full experience of it before they commit on any payment, if they like it thats awesome! if not then its not for you.
Here is an overview video of how a campaign is created using the software -->
In terms of difference between The Campaign Maker and Adespresso. The major one is price, the lowest price for them is $49 per month with a $3k limit, we charge $39 per month and no limit on budget. So right off the bat you get a much bigger bang for your buck while getting the same features as them.
Let me know if there is anything else I can clarify for you,
Thanks!
Samy
Apart from the nice UI, what problem are you trying to solve for facebook ads users?
Any difference from your platform as compared to adespresso?
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