Guys I have noticed many website in fashion category get better rankings through lots of use of pictures and very few words ranging from 100-150 words only.
Like ELLE, harperbazar, thesartorialist dot com.
What you guys think?
Interesting idea. I decided to run my factor correlation software on the search term "fashion trends 2017". The software measures over 300 different on page factors for the top 100 results in Google and calculates how well each factor correlates with ranking position in Google.
The number of images does not correlate with rank position:
But the number of social integrations the result page has do appear to matter:
Something appears to be specifically happening with tumblr
Some one mentioned video, but specifically YouTube does not correlate:
keyword matches in title attributes appear to pack a punch:
Hmmm microdata authorship:
Hmmm microdata description ... Im sensing a pattern here.
In fact a number of the microdata factors correlated... basically all the tags related to authors, publishers, and articles. but surprisingly not the photo related markup. Schema.org markup appears to work to if your prefer that:
I bet visitors really like and come for the photos. So photos satisfy the search, but as far as Google organic web results go it appears to still be based on the text portions of the page. I am actually surprised to not see images correlating stronger. I suppose Google doesn't have a good way to assess user interaction/satisfaction with an image on a page. So maybe it makes sense that the data shows Google is sticking to the text on the page for web search. How would Google tell if a page with one good image is better than three other pages with 20 images? Or the opposite... pages with 1 crappy image versus pages with lots of crappy images.
Maybe high authority fashion sites are exploiting their authority be reducing their text content sizes and that isn't a tactic that the rest of us can employ.
Cheers!