Really good method and it does work. I just want to add some things to help you guys out regarding facebook ads.
1. Affinity targeting is key, try to keep audience at max 2m if going with auto bidding (manual bidding is another thing, not needed in the beginning, only for scaling).
2. Lookalikes tend to do really well when scaling.
3. One way is to get in cheap sales is by DRA (dynamic retargeting ad, do your research
) using ATC as audience. (it can grow your sales by 20-30% at really low costs, it's more effective than sending out emails for abandoned carts).
Good luck guys and yea, if you want to hit big numbers, you need custom products, also be really careful if you sell TM item to not include anything related to the brand itself in the ad copy (even if u have a custom product you need to avoid mentioning anything TM related in the ad copy).
1. Affinity targeting is key, try to keep audience at max 2m if going with auto bidding (manual bidding is another thing, not needed in the beginning, only for scaling).
2. Lookalikes tend to do really well when scaling.
3. One way is to get in cheap sales is by DRA (dynamic retargeting ad, do your research
) using ATC as audience. (it can grow your sales by 20-30% at really low costs, it's more effective than sending out emails for abandoned carts).Good luck guys and yea, if you want to hit big numbers, you need custom products, also be really careful if you sell TM item to not include anything related to the brand itself in the ad copy (even if u have a custom product you need to avoid mentioning anything TM related in the ad copy).
