i shared a competition post on my page with a high prize and locked the competition HTML page
Alright, well giveaway posts work a little bit different than regular content lockers.
First, your giveaway post needs to be targeted. This means that you can't be giving away cars on a bakery page or phones on a gym page. This is absolutely essential. Instead, give away cars on pages that people who like vehicles follow and give away phones on pages that people who like technology follow. Your locker will NOT work if you don't target your locker to your audience.
Second, your giveaway post needs to go viral. If you're doing this on Facebook, tell the user to:
1. Like the post.
2. Comment what version of the giveaway they want (e.g. "Comment what color of car you want, "Comment either "iPhone 6S" or "iPhone 6S Plus"").
3. Share the post.
4. Fill out the "form" in the link (do not mention surveys on giveaway pages, only ever mention surveys if you're actually giving them something).
It is important that you do this
before the user gets to the landing page, because nobody who gets a survey after they've chosen the color of their car or the model of their phone is going to share the page. You want them to like, comment, share, and then click the link, which is why it must be step number 4.
Think about your 160 clicks. If 60 of those people shared your link before they got to the page and 200 people saw each of those 60 posts, that's an extra reach of 12,000! You'd probably have easily over 1,000 clicks right now. And by asking them to like and comment, you've boosted the users activity in relation to the Facebook page. Remember that a post that the user has liked, commented on,
and shared is a post is more likely to be seen by their friends before their other posts. Remember asking the user to "share" the post is specific to giveaway niches. If you're asking a user to share your post to get Clash of Clans gems, it's not going to go well.
Third, you have a small sample size so don't lose hope! The results you've gotten are equivalent to doing an experiment, for instance, on what the most popular favorite color is and only surveying 5 people. Because you've only surveyed 5 people or (gotten 160 clicks) it's entirely plausible that everybody answers "yellow", right? So after surveying 5 people you might think that yellow is the most popular favorite color. However, if you survey 100 people you'll get all sorts of colors in response, and you may find that green is actually the most popular favorite color.
It's the same thing with clicks. Get yourself 1,000+ clicks and then look at your conversion rate. Most importantly, target and get users to like, comment on, and share your posts and you could easily make 2 digits per day with 160 initial clicks.
