I recommend trying media buying before even touching PPC to someone just getting into the game. Ur options as to what types of media are a bit larger, and u can get traffic from RON or ROS, at a much cheaper cost than anything coming out of PPC.
But, as stated in other posts, it is not something u can just jump in 2. or is it?..depends on what type of media ur looking to get traffic from, and how much u want to spend.
Ponder this: would u want 2b one of the thousands of folks bidding on the same keyword, or would u rather get ur ad/product/offer to specific groups of people, which increases your % of a conversion?
Save ur $$$ and get n2 media buying. I started small time (ugly traffic, mixed traffic, and some questionable sources of media traffic). It is very powerful, and at least u have control over: 1) terms of ur purchase, 2) delivery of the traffic and 3) which demographics u wish 2 hit.
I am not saying PPC is something that should b forgotten, though I prefer to put my efforts and concentrate on media buying (I also made some contacts at large places over the years before I even got n2 this).
Good luck!
