- Apr 25, 2011
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Google does not care too much about PBNs. If they wanted they could penalize much more of them. I guess it is ok for them to see people using pbns to rank. Many big sites ranked with them or with similar shady techniques. I see many websites that are ranking for hundreds if not thousands of profitable keywords and getting hundreds of thousands of visitors every month ranking mainly with PBNs. If Google would really mind that I am sure they could check first xx thousand of websites for outgoing traffic. But it's ok with that.
I believe folks at Google are happy with the situation being the way it is. They just don't want the PBNs to become too widespread so every month they try to penalize a few of the SEOs that are just asking for it. With this they try to install fear into other SEOs. However in reality ranking with PBNs is not that dangerous. They don't mind a small SEO guy getting few thousand clicks every month with few PBNs. Surely it'd be better not to have that, but it's not really a big issue for them.
I think the point with Google is that everything has to be as automated as possible - it's not viable for them to manually review anything I guess unless it's to solve some sort of anomaly in their algorithm.
I think the pbns and other links that slip through the net are like "waste" - every business has that percentage of waste that they can tolerate.
So generally if you don't hit any of their automated checks you will be ok, and if you are unlucky enough to get manual review you are screwed. But I think it's unlikely.