Expired Domain 301 or Rebuild and Link?

[Adamclayton]

Hey guys, I'm just getting into buying expired domains to to get high quality link juice flowing to my money sites. I fired AHREFS and after a lot of searching, came across an expired personal blog with very good metrics so I bought it through namecheap with private whois. It's not been spammed, and has some great backlinks to about 5 different pages.

My question is this- my money site is fitness based. This personal blog is fashion and design based. So, should I rebuild it as it was and place a link on it's strongest page back to my money site? Or, just 301 the whole thing back to my money site?

 

[djp371]

I think building a PBN and create a content that is relevant to your money site is more effective since your domain is not related to your niche.

 

[RuthSam]

Both can work and I got good results with both. It seems to be better to mix it and rebuild some websites while others you just do 301! Don't do only one thing.

 

[Rachmaninoff]

Rebuild it as a PBN instead. 301 is not as great as it used to be and it's more harmful when you direct 301 to your moneyite without any layer like a buffer web.

 

[MikeyMikey13]

Rebuild it as a PBN instead. 301 is not as great as it used to be and it's more harmful when you direct 301 to your moneyite without any layer like a buffer web.

Correct, but you can just use a bitly redirect as your buffer

 

[Trumphkey]

Buying an expired domain is a best choice.

 

[Moabaer]

I would build a pbn, the thing is that Google is not stupid. If you forward a fashion domain to a fitness blog it's so obvious that this is just for metrics. And while this might work now, I would wait with the 301 and forward a domain that fits my niche and for now rebuild the site and use it as pbn.

Maybe you even find a stronger domain to 301,who knows

 

[rodrigo07]

I would build the PBN too. You can re-propose the site and make it more fitness related. This way the backlink is more relevant.

 

[naskootbg]

Rebuild! Made it relevant and will get higher juice for little more money.

 

[Adamclayton]

Thanks for the advice, guys. From the looks of it, my best bet is to repopulate the blog as it was and then use it as a PBN.