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Updated: Email Notifications
The Problem = Alerts were all over the place, no organization, no way of knowing what you should concentrate on, and if you had multiple keywords in multiple projects - forget about it.
We went back to the drawing board and using customer feedback and suggestions we redesigned the email alerts to help you get organized and focused faster. Here is a screenshot as well as some quick explanations of what we implemented:
1. Colors - We scrapped the old coloring system which wasn't really explained and went with simple colors: Red = Bad, Green = Good, Blue or Gray = New/Neutral/Other.
2. Project Grouping - Alerts are now grouped by their respective projects. In total you will be shown the most recent 40 alerts which are now segmented by projects. The project's will either have a green, red, or blue background to help distinguish good news from bad news or neutral news. This data is simply based off alerts detected from current new alerts waiting for you inside SERPWoo.
3. Tags - If you tagged a URL you'll see it state that the URL is either a positive or negative, and the colors coordinate accordingly - but most importantly the logic that follows helps you understand your campaigns better.
If a negative tag declines that's considered GOOD news! If a positive URL's tag increases that's also good news - those two instances are going to have green borders for the alert.
It works the other way around too, if a negative tag increases that's BAD news, and if a positive tag decreases that's also BAD news - actually I'm going to use doublespeak and call it "Not Good" news.
4. Summary - At the top of each project section there is a summary of the total new alerts found within the system - remember we only display the most recent 40 (previously was only 20), but we will state exactly how many other 'Good' and 'Not Good' Alerts there are waiting for you within SERPWoo.
5. Really Negative stuff gets more emphasis. Example:
^^ You'll notice that since usmagazine.com was tagged negative, and now it has been detected that is has started to re-rank for the keyword "angelina jolie", it's red borders are thicker. This thickening also happens if a negative tagged URL/domain starts to increase it's position (from rank #20 to #10 - based on your alert settings for the keyword and domain/url) for example. This thickening will help when you are quickly scrolling through alerts to check on what's important and what's not.
If you've never tagged a URL negative you don't know what you are missing, we've got some more in-depth magic coming specifically around the tagged state of a URL, so stay tuned!
Here is what we are working on for this summer:
Email Notification Update
- Sharing Options
- SERPWoo API
- Global Stats
- SERP Sightings
- Classic Quick Glance Feature
- 3rd party metrics recode
- Reporting Module
- Client Feature (sub-accounts)
- Keyword Grouping Feature
As always, if you have any questions, comments, feedback - let us know within the in-App messaging system!
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To The Top of The SERPs,
Carter and Jason