Bought this yesterday, read through it, and now working my way through setting up Adwords / whatever Bing PPC calls itself. I already know pay per call and drive traffic to some offers through seo, so I can't comment on whether the sections introducing it are useful. I bought this as a guide to buying traffic for these offers, and from that perspective it's a good value. As the author mentions, this isn't a get rich quick scheme, but it lays out how to get everything set up and started step by step. I'm happy with my purchase and recommend it to anyone willing to put in the work. In my experience, it's easy to make back the $ you pay for these sort of guides if you're actually going to take action. The author was also very quick to respond to an email that I sent him asking for help, which is a big plus.