Tried this with fb ads and ogads. First problem already, clicks on fb ads do not match clicks on ogads, while fb ads says 4 link clicks, ogads only shows 2 impressions. So either fb charges for not existing clicks or ogads is shaving.
Second, CTR to website is more than lousy, less than 1 %.
So I do not see how this could ever work with the ORIGINAL method. If you add friends from Seattle, these are not necessarily JB fans. Just random people. My tareting group are actually FANS of him and in right age group. And I give the tickets for FREE (they can win).
So you have just RANDOM people in random age classes, and they have to PAY and still such high conversion rate? Looks undoable.
I know you are inviting them to the event (concert) and so they become targeted, but you have 5000 people and maybe 1000 will come to the event, while I have a target group of several million people in total and now reached already about 20.000. So if they are not interested in even trying to get a ticket for free, how would they be interested in paying the full price. CTR of less than 1 % shows clearly, that they are not even willing to check out the website to see why the tickets could be free.
Strange, I was running some Facebook ads last week and I had the opposite issue. Facebook showed 36 clicks and my affiliate report showed over 100. I'm willing to bet most of the extra clicks were scrapers or something because the response rate to the offer was very low.
I'd be curious what your results would be if you actually advertised the tickets at full price instead of free.
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