awakened
Junior Member
- Aug 9, 2012
- 104
- 43
I've been running Adwords campaigns successfully for some time, but I'm at the point where I need to scale further, and to do that, I need more data. At the moment, I'm passing the {keyword} variable from Adwords to Voluum and have successfully tracked conversions at that level. However, to scale, I need to incorporate more broad match/broad match identifier keywords into the mix.
Now, as you know, google no longer passes the exact search query data through URL, so there is no way to automatically retrieve the exact search query via Adwords > Voluum token. So, in essence, when I'm running a broad match keyword, and getting 50 search queries that match that bid keyword, I can only see the bid keyword in Voluum, but not the 50 exact search queries that triggered it.
My question is -- does anyone have a solution to this issue? I'm willing to buy new tracking software, or whatever I need. I know that search query data can be retrieved via Google API, so I'm hopeful that maybe there is a PPC tracking platform out there that actually integrates via API and pulls this data, while simultaneously providing tracking functionality similar to Voluum.
If not, then maybe I could pass/retrieve the GCLID through voluum somehow and then manually upload conversions back into Google. I would just track via Google's conversion pixel, but that doesn't work with Voluum because they only allow postbacks, and it doesn't work with CPA networks because the html pixels are rejected when fired from Google for some reason (maybe I'm doing it wrong?).
Any insight into this issue would be greatly appreciated! Thanks a lot!
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UPDATE: I figured out how to pull the GCLID through voluum to CPA Network. Now I'll just let some conversions roll in, stick them into a .CSV and upload/import into Adwords later tonight. This will have to be a temporary bandaid, but hey, the work will be worth it for that beautiful data!
Now, as you know, google no longer passes the exact search query data through URL, so there is no way to automatically retrieve the exact search query via Adwords > Voluum token. So, in essence, when I'm running a broad match keyword, and getting 50 search queries that match that bid keyword, I can only see the bid keyword in Voluum, but not the 50 exact search queries that triggered it.
My question is -- does anyone have a solution to this issue? I'm willing to buy new tracking software, or whatever I need. I know that search query data can be retrieved via Google API, so I'm hopeful that maybe there is a PPC tracking platform out there that actually integrates via API and pulls this data, while simultaneously providing tracking functionality similar to Voluum.
If not, then maybe I could pass/retrieve the GCLID through voluum somehow and then manually upload conversions back into Google. I would just track via Google's conversion pixel, but that doesn't work with Voluum because they only allow postbacks, and it doesn't work with CPA networks because the html pixels are rejected when fired from Google for some reason (maybe I'm doing it wrong?).
Any insight into this issue would be greatly appreciated! Thanks a lot!
----
UPDATE: I figured out how to pull the GCLID through voluum to CPA Network. Now I'll just let some conversions roll in, stick them into a .CSV and upload/import into Adwords later tonight. This will have to be a temporary bandaid, but hey, the work will be worth it for that beautiful data!
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