SEO agency deliverables

[googlemonster]

Running my own site, and trying to build out clients, I have this kinda tough client who keeps asking for deliverables, I did add a 'list' of deliverables, but it sounds a bit stupid to me to say 10 blog posts a month or 100 social bookmarks, as what is that supposed to do? It might work to boost keywords it might not, same with anything, so what do you put who run agencies. I'm not talking those agencies that have junior seo's cranking out shit and invoicing clients for some snake oil salesman, I mean who are actually ranking sites...

 

[lightningblitz]

Clients want something. Even if you say:

I provide:

5x Web 2.0s
5x Local Citations
10x Industry Specific Blog Comments
Ect.
+ Industry Secret to Rank

You do not need to tell them everything, clients just want to know they are spending money on something.

 

[BassTrackerBoats]

I typically do not give any specifics for a few reasons... the main one is that SEO clients are not paying for links, they are paying for results.

I give them access to their own rank tracking account with all the KWs loaded in for them.

The other reason I don't share what I am going to do is that each step is predicated on the results of the previous step and thus every client gets something different.

I do outline some generics as to some of the things we do for sites in my proposals but I am clear when I explain they get rank tracking and not link reports.

OP, didn't we meet in Vegas or San Francisco at one of the ASWs or Ad Tech a few years back?

 

[nobodyelsein]

I have several clients who dumped their previous SEOs because they didn't know what they were paying for.

I give my clients timesheets at the end of each month that show (per minute) what I've been doing. I find that after a month they don't look at them any more. But one of the reasons I can work this way is that I cover Internet Marketing as a whole, not just SEO. SEO is one method for increasing profits, it's not the only method.

 

[googlemonster]

Thanks, this one client doesn't seem to understand what he's paying for. I have it down as audit, link analysis, competitor insights, keyword research, couple of other items. Then it breaks down into say 20 blog posts 1 PR per quarter etc. Still seems confused as hell. I did work for a couple of agencies which were totally shit, I've no idea how they retained or got clients, maybe because they have big offices with goons everywhere who have never ranked shit. One agency didn't even build links just. The other built 2 links a month on shit directories called Tug or some stupid shit, and charged $400 per day for the pleasure of it. Never been to those conferences, wouldn't mind like.

I typically do not give any specifics for a few reasons... the main one is that SEO clients are not paying for links, they are paying for results.

I give them access to their own rank tracking account with all the KWs loaded in for them.

The other reason I don't share what I am going to do is that each step is predicated on the results of the previous step and thus every client gets something different.

I do outline some generics as to some of the things we do for sites in my proposals but I am clear when I explain they get rank tracking and not link reports.

OP, didn't we meet in Vegas or San Francisco at one of the ASWs or Ad Tech a few years back?

 

[googlemonster]

OK problem is I have with that, is do you say you get x hours per month? Then it's calculated hourly?

I have several clients who dumped their previous SEOs because they didn't know what they were paying for.

I give my clients timesheets at the end of each month that show (per minute) what I've been doing. I find that after a month they don't look at them any more. But one of the reasons I can work this way is that I cover Internet Marketing as a whole, not just SEO. SEO is one method for increasing profits, it's not the only method.