Make a good web page with articles that promote the product, Rank those pages with SEO (Rank your key word pages) and use paid advertising to drive traffic to the page, on the page use content locking for a free e-book or report or a nude picture of a monkey.. something) to encourage people to sign up. Hit up FB groups and post in their sending people to your site, post youtube video and then do more SEO.
I am not an internet marketing god.. but that seems to be the method all the rich marketers say.
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