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- May 18, 2015
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Ultimate List of free SEO tools to use for helping you rank your website!
(Please note, the list is no particular order)
1. Screaming Frog
- What it does: Crawls a URL and diagnoses a number of technical issues
- Tool type: Desktop app
- Link: http://www.screamingfrog.co.uk/seo-spider/
- What it does: Helps with almost everything you need as an SEO
- Tool type: Website
- Link: rel="nofollow" https://www.google.com/webmasters/tools/home?hl=en
- What it does: An entire suite of valuable free SEO tools
- Tool type: Website
- Link: http://seositecheckup.com/tools
- What it does: Checks referral traffic, organic traffic, etc
- Tool type: Website
- Link: http://www.google.com/analytics
- What it does: Checks canonicalization of a web page
- Tool type: Browser plug-in
- Link: http://www.seomoz.org/seo-toolbar
- What it does: Checks citation flow, trust flow, backlink analyzer
- Tool type: Browser plug-in
- Link: http://www.seomoz.org/seo-toolbar
- What it does: Checks for local citation duplicates
- Tool type: Website
- Link: http://www.yext.com/
- What it does: Bulk HTTP response code test, includes which URL they are redirected to
- Tool type: Website
- Link: http://www.tomanthony.co.uk/tools/bulk-http-header-compare
- What it does: The best tracker of Google's algorithm updates + explanations
- Tool type: Blog post
- Link: http://www.seomoz.org/google-algorithm-change
- What it does: Checks the international SERPS
- Tool type: Website
- Link: http://searchlatte.com/
- What it does: Checks IP redirects to help solve duplicate content problems
- Tool type: Website
- Link: http://10. SEO Site CheckupWhat it does: Checks IP redirects to help solve duplicate content problems Tool type: Website (SAAS software) Link: http://www.seositecheckup.com
- What it does: Checks keyword density and other on page factors
- Tool type: Browser Plug-In
- Link: http://www.seomoz.org/seo-toolbar
- What it does: Checks backlinks of a website
- Tool type: Website
- Link: http://openlinkprofiler.org/
- What it does: Checks meta description, title tag and keywords of a page
- Tool type: Website
- Link: http://tools.buzzstream.com/meta-tag-extractor
- What it does: Checks a website page from a search engine's point of view
- Tool type: Website
- Link: http://www.seo-browser.com/
- What it does: Checks to see the technical issues holding page optimal page load times
- Tool type: Website
- Link: https://developers.google.com/speed/pagespeed
- What it does: Helps to optimize SERP CTR by showing you page title, metas, etc
- Tool type: Website
- Link: http://www.seomofo.com/snippet-optimizer.html
- What it does: Checks multiple sites for keyword rankings
- Tool type: Chrome Browser Extension
- Link: https://chrome.google.com/webstore/detail/ofoaoaloeipdofknnaapbmdddddioklg
- What it does: Tests URLs to tell if they're showing rich snippets in SERPs
- Tool type: Website
- Link: http://www.google.com/webmasters/tools/richsnippets
- What it does: Tests Robots.txt file
- Tool type: Website
- Link: http://tool.motoricerca.info/robots-checker.phtml
- What it does: Views any webpage without distractions caused by styles, highlights parts of a page that are relevant for SEO
- Tool type: Website
- Link: http://www.browseo.net/
- What it does: Checks search engine fluctuations over time period
- Tool type: Website
- Link: http://api.serpmetrics.com/flux
- What it does: Checks your website's market share in the SERPs
- Tool type: Website
- Link: http://gs.statcounter.com/#search_engine-US-monthly-201107-201207
- What it does: Tracks rankings of multiple keywords from a browser plug-in
- Tool type: Browser Plug-In
- Link: http://tools.seobook.com/firefox/rank-checker
- What it does: Detects whether a website uses "cloaking"
- Tool type: Website
- Link: http://www.seotools.com/seo-cloaking-checker
- What it does: Checks the top 100 SERP results for the keywords you input
- Tool type: Website
- Link: http://ontolo.com/seo-serp-dominator
- What it does: Helps you create data markup for pages on your site (local business, reviews, etc)
- Tool type: Website
- Link: https://www.google.com/webmasters/markup-helper
- What it does: Helps you create schema markup for your website
- Tool type: Website
- Link: http://schema-creator.org/
- What it does: Helps you create a video sitemap for your website
- Tool type: Google doc
- Link: https://docs.google.com/spreadsheet/ccc?key=0AhK1-u_-nIZhdE5KdEFTYVJCN3M4Yk9Xb2pfY0hrQkE#gid=0
- What it does: Helps you geberate a KML file to be used in multiple location SEO
- Tool type: Website
- Link: http://www.geositemapgenerator.com/
- What it does: Checks which links on a page are follow vs no follow
- Tool type: Browser Plug-In
- Link: https://chrome.google.com/webstore/detail/nofollow/dfogidghaigoomjdeacndafapdijmiid?hl=en
- What it does: Pings URL to search engines to notify them to index the page
- Tool type: Website
- Link: http://pingomatic.com/
- What it does: Aids in a number of local search tasks like citation and listing checks
- Tool type: Website
- Link: https://moz.com/local
- What it does: Checks the validity of your site's XML sitemap
- Tool type: Website
- Link: http://www.xml-sitemaps.com/validate-xml-sitemap.html
- What it does: Checks the real time analytics of a website
- Tool type: Website
- Link: http://codex.getstat.com/
Thanks to Ryan Stewart for helping compile the list, any more you'd like to add just leave in the comments - hope it helps 
