Brands = EMD?
What the hell made you think that bs? Brands are the polar opposite of EMDs. Brands are Best Buy, Xerox, Home Depot, Lowes, Gucci, Abercrombe, Pepsi, Nike, Reebok, Sprint, Comcast, Geico, Home Advisor, Angies List, Yelp, etc etc.
The most popular brands in the world generally don't have 1 relevant keyword in their name.
That's the whole reason companies have to brand in the first place. You create a short name then BRAND IT for a respective niche.
From what I've been seeing Google has always been on the path of pushing brands to the top. Often times to an extent that makes no fucking sense whatsoever. I have a big brand from NY ranking for NJ based keywords that has not a single thing to do with the niche or industry. The page literally has 1 word in the title but it's a muti definition type word that has 0 to do with what it's ranking for.
Yet that 1 brand page is outranking about 100-200 PMDS and EMDS that are directly relevant to that industry.
Google's boner for brands is so long and so hard it is ejaculating irrelevant sperm laced content into niches that have not a single fucking thing to do with what the brand is even about. You'll see that happening for big brands but never with an EMD. Cause google knows brands got the money, trust and respect. However, domains like: "http://www.buy-the-best-online-viagra-in-the-united-states-of-america-2015.com" ... not so much.
Not saying that EMD's can't be useful. They just don't have a very good history of trust.
-BB