Cold Calling / Webdesign Sales -Questions

I been watching and reading a lot about pitching design & development can you give me a run down of how your pitch goes when I was working in a phone room using just one word differently seemed to make a huge difference on your pitch.

Your pitch: Use your web design knowledge bro, that's why they are hiring you! Look at their website first, make a list of why it's crap, and them tell them how your gonna fix it/improve it/bling it out when you call. Keep talking away, if it makes sense they will STFU and listen. There getting free advice remember here!

Get some sort commitment right there/close the deal fast and be gone onto the next call.

At the end of the day put your time and efforts into the best customers from that day.
 
I'm going to hire someone to find business with no sites or crap sites. I have a Gogole map scrapper going to have them scrap data then sift through it all. So I have decent leads :)
 
I been watching and reading a lot about pitching design & development can you give me a run down of how your pitch goes when I was working in a phone room using just one word differently seemed to make a huge difference on your pitch.

Also you think I can get away with charging a one time setup fee of say $60 + $28 round off to $85 for the first month?

I've already given you the pitch - just get on the phone and start making it happen :) Obviously, delivery is everything - but if you can't deliver a pitch, there's nothing I can write here that will help you... if you've seen (and adopted) the Straight Line System, chances are you can deliver reasonably well anyhow.

RE the fees - don't forget the dynamic of the whole thing... you've just called them with a great offer - the last thing you need to do is add a dis-incentive to them taking you up on it (ie, 'setup fees'). I think it would be suicide to add extra fees, particularly if you're requiring payment up front.

The whole point of the model is that everyone actually DOES want a great website, but very few want to go through what they perceive as the painful processes of getting it done. By charging a 'setup' fee, you're implying that you're at the start of the process, and I suggest that you would lose quite a majority of potential conversions that way...

At the end of the day - the model works as is. Start with it as is, and establish a benchmark or baseline for your own numbers... once you have the benchmark established, then you have data with which to judge your experiments as being either successful or not.
 
It's best to figure out all your fees and rates and prices that you're comfortable with. Be strong and assertive when giving them these numbers and let them know they are firm and non negotiable unless you want to.
 
Cold calling sure is hard but that's what makes it valuable: few people are actually willing to do it !
 
ShadyContent, if you want to successfully sell websites by cold calling, and average a 35-50% conversion rate, follow the steps below. It worked for me, back in the day, and the same concept will work for you.

- find ugly/shitty websites that are old and need a re-work (no offense, but just like yours)
- do the re-work, using a template. Make it look amazing. Should take <2hrs all in all.
- call them, and say "I found your website, and no offense, it looks old and crap. So I made you a new one. I think you'll love it. Let me send you a link to it, and if you like it, you can buy it from me. If you don't like it, you owe me nothing at all".
- either sell it to them for $400/$500, or rent it to them for $28/mth for 2 years, and tell them the upside to renting is that every 2 years they'll get an updated design, included in the package!
- repeat steps 1-3, and make >$5-10k a month, from your very first month.
- with a suite of 5-10 templates, there's not much that you can't crank out in a few hours.
- OPTIONALLY, hire virtual/remote staff for the design part.

So if you call 10 businesses, you can get 3-5 of them to buy a website from you?
Or do you get 3-5 people interested in your initial offer, which is to see what your re-work website looks like. Then 1-2 actually buy it?
I'm just trying to understand your cold calling method because it has a very high conversion rate. You usually have to make a lot of calls just to get a few people interested. Is it because people trust you when they can see what their new website looks like?

Where do you get your templates from? such as templatemonster, themeforest?

When making their new website, do you use a template and then copy&paste their logo and website content from their old website? If they like it and want to buy it, how do you setup their new website? Just send them the template files or ask for access to their hosting account?

So all you are doing is sell them a template website. Is $500 the max you can charge them? Is 1-2k too much?
 
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Anyone have suggestions on how to sell mobile ready sites? The majority of site are not "mobile ready" to Google standard or other sites that allow you to scan to test them. However when you load them on a phone they look pretty good so how do I push the sale?


https://www.google.com/webmasters/tools/mobile-friendly/
 
So if you call 10 businesses, you can get 3-5 of them to buy a website from you?
Or do you get 3-5 people interested in your initial offer, which is to see what your re-work website looks like. Then 1-2 actually buy it?
I'm just trying to understand your cold calling method because it has a very high conversion rate. You usually have to make a lot of calls just to get a few people interested. Is it because people trust you when they can see what their new website looks like?

Where do you get your templates from? such as templatemonster, themeforest?

When making their new website, do you use a template and then copy&paste their logo and website content from their old website? If they like it and want to buy it, how do you setup their new website? Just send them the template files or ask for access to their hosting account?

So all you are doing is sell them a template website. Is $500 the max you can charge them? Is 1-2k too much?

I think you're somewhat missing the point. You're still approaching it from a hopeful-salesperson perspective.
What you need to do is approach it from the perspective of someone who was just done a significantly valuable thing for that client (potential client), and you're now calling them to let them know what a nice person you've been, by way of what you've already done.

As for the 'cold calling method having a high conversion rate', you need to be clear - it's not cold calling. It's a call to tell them the good news. Very, very different. If you're not clear on that when you pick up the phone, you won't even be able to convert food to shit.

Get your templates from wherever you like, and design them however you like. It's totally and utterly irrelevant.

People who think that selling web design is about the design fundamentally miss the point. It's sales, like anything else. And if you've ALREADY DONE THEIR WEBSITE, and it's even remotely good, your chances of converting are at least 10,000 times higher than the guy that cold-calls and says "hi, I design awesome sites, look at my portfolio".

As for the final part of your question, RE the pricing; it's entirely up to you what you sell it at. There are no rules. Don't ask me. I don't have a list of rules for you to follow. Go out there and do something - make it up as you go!

However, if you ask me what we used to do, I would tell you that the initial price would be any random amount between $600-$1500, depending on how profitable their industry typically was. Then, those who didn't convert at the first instance would get a call back near the end of the month saying "hey Bob, it's Jim - the guy that made you a new website. Look... it's been a really slow month, I need to get some money in the door... if you liked the website I made for you, and it's just a financial thing, make me an offer that's anywhere near reasonable, and I'll say yes on the spot". That converted a significant amount, and the offers would usually average in the $300 range (with some outliers, of course).
By throwing in the 'if you liked the website, make me an offer' premise, you're implying that they will insult you if they don't make you an offer, and no reasonable person wants to insult someone who just poured their sweat into building them a pretty cool website, FOR FREE. Nor do they want to insult you by offering you $20.
 
I think you're somewhat missing the point. You're still approaching it from a hopeful-salesperson perspective.
What you need to do is approach it from the perspective of someone who was just done a significantly valuable thing for that client (potential client), and you're now calling them to let them know what a nice person you've been, by way of what you've already done.

As for the 'cold calling method having a high conversion rate', you need to be clear - it's not cold calling. It's a call to tell them the good news. Very, very different. If you're not clear on that when you pick up the phone, you won't even be able to convert food to shit.

Get your templates from wherever you like, and design them however you like. It's totally and utterly irrelevant.

People who think that selling web design is about the design fundamentally miss the point. It's sales, like anything else. And if you've ALREADY DONE THEIR WEBSITE, and it's even remotely good, your chances of converting are at least 10,000 times higher than the guy that cold-calls and says "hi, I design awesome sites, look at my portfolio".

As for the final part of your question, RE the pricing; it's entirely up to you what you sell it at. There are no rules. Don't ask me. I don't have a list of rules for you to follow. Go out there and do something - make it up as you go!

However, if you ask me what we used to do, I would tell you that the initial price would be any random amount between $600-$1500, depending on how profitable their industry typically was. Then, those who didn't convert at the first instance would get a call back near the end of the month saying "hey Bob, it's Jim - the guy that made you a new website. Look... it's been a really slow month, I need to get some money in the door... if you liked the website I made for you, and it's just a financial thing, make me an offer that's anywhere near reasonable, and I'll say yes on the spot". That converted a significant amount, and the offers would usually average in the $300 range (with some outliers, of course).
By throwing in the 'if you liked the website, make me an offer' premise, you're implying that they will insult you if they don't make you an offer, and no reasonable person wants to insult someone who just poured their sweat into building them a pretty cool website, FOR FREE. Nor do they want to insult you by offering you $20.

You're a genius. Thank you for sharing.
 
I'm just trying to understand your cold calling method because it has a very high conversion rate. You usually have to make a lot of calls just to get a few people interested.

Just a follow up on this - below is a thread where BHW user is using this exact method, and converting over 50%.

It just works. I made a solid $xxx,xxx in slightly less than a year by using this approach, before I got into what I'm doing now.

http://www.blackhatworld.com/blackhat-seo/making-money/732486-shit-method-working-me.html
 
Just a follow up on this - below is a thread where BHW user is using this exact method, and converting over 50%.

It just works. I made a solid $xxx,xxx in slightly less than a year by using this approach, before I got into what I'm doing now.

http://www.blackhatworld.com/blackhat-seo/making-money/732486-shit-method-working-me.html

Out of curiosity tony_d what made you give up on this method? 6 figure profits in a year is really good I think.
Also, when you used to do this, did you close the sales on the phone or met with the clients at all?
That guy on that thread is meeting in person (which I think rises up the conversion rate a lot).
I am asking because I am geographically restricted to meet clients I want to target to sell and closing on the phone would be perfect. Just asking what worked for you, so I can do something similar myself, thanks! :)
 
Just a follow up on this - below is a thread where BHW user is using this exact method, and converting over 50%.

It just works. I made a solid $xxx,xxx in slightly less than a year by using this approach, before I got into what I'm doing now.

http://www.blackhatworld.com/blackhat-seo/making-money/732486-shit-method-working-me.html

Do you need to do a contract/agreement with them?
How do they pay you? paypal?

Do you do the re-work first, then call them to see if they are interested? Or call them to see if they are interested first, then do the re-work? Because it takes time to do the re-work, so you don't want to spend all that time just to get a not interested answer from them (or not available, voicemail, etc). You can lie and tell them their new website is already done.

Does your method work if you scrape directories/manta for businesses that don't have a website and then offer to create a website for them? Or does it only work if you target businesses with bad websites?

Do you worry about saturation? It seems like there's a lot of people who do websites out there. How do you make yourself stand out?

I'm just getting started with this method so no success yet. Is it normal to get a lot of not available, voicemail, etc?
 
Out of curiosity tony_d what made you give up on this method? 6 figure profits in a year is really good I think.
Also, when you used to do this, did you close the sales on the phone or met with the clients at all?
That guy on that thread is meeting in person (which I think rises up the conversion rate a lot).
I am asking because I am geographically restricted to meet clients I want to target to sell and closing on the phone would be perfect. Just asking what worked for you, so I can do something similar myself, thanks! :)

I moved on from this method when I scaled up another model that makes '6 figure profits' look like chicken feed :)

We did selling 100% over the phone - never met a single client. Therefore, the entire English speaking world was our market.

Conversion rates varied, for the most part, only by sales person - some sales guys would convert 20%, some would convert 75%. Needless to say, the low performers were offloaded pretty rapidly, because they were costing more money in lost sales than they were earning me in gained sales.

Do you need to do a contract/agreement with them?
How do they pay you? paypal?

Do you do the re-work first, then call them to see if they are interested? Or call them to see if they are interested first, then do the re-work? Because it takes time to do the re-work, so you don't want to spend all that time just to get a not interested answer from them (or not available, voicemail, etc). You can lie and tell them their new website is already done.

Does your method work if you scrape directories/manta for businesses that don't have a website and then offer to create a website for them? Or does it only work if you target businesses with bad websites?

Do you worry about saturation? It seems like there's a lot of people who do websites out there. How do you make yourself stand out?

I'm just getting started with this method so no success yet. Is it normal to get a lot of not available, voicemail, etc?

Most of your questions really just need one reply - and I'm sorry if it sounds offensive (as with any of this post), but you evidently didn't read it the first time I wrote it, so I'll write it again: There are no rules. Don't ask me. I don't have a list of rules for you to follow. Go out there and do something - make it up as you go!

As for doing the re-work first or not - it's a very simple decision for me, because I make it the same way I make other operating decisions; that is, on the basis of dollars sent out the door vs dollars back in the door.

If I put $5 in and get $100 back by doing the re-work first and then cold-calling the client, then that's a good thing. (Do the math yourself - designers working full time for me for about $500/mth were tasked with doing 3 websites per 2 days. Cost was well under $20 each, even if you include amortized cost for the person hunting for prospects - ie, shitty websites).

For the sales that I did myself, my cost per conversion was almost never more than $40-$50, even factoring in the guy who does the website setup/server stuff for clients who buy.

That said - one thing we did do was a quick call to the business before we did the re-work - simply to see if they answer the phone and are still in business. If those two criteria were satisfied, they needed a new website as far as I was concerned.

You need to remove the personal attachment to it... if you think it's about design, you're 100% mistaken, and you'll be exactly like the other 10 million 'designers' out there who have no work - while people with teams like mine out-sell you and out-bill you 1,000:1.

As for saturation, and other things you could 'worry about' - I don't bother worrying about all that shit.
If I made a list of all the things in the world I could worry about, or even just the things I could worry about that relate to this operating model, I would be so paralyzed by fear that I couldn't even get out of bed in the morning.

I suspect you're in that spot right now.

F**k that. I just get going and do it, and deal with whatever happens when it happens.

The key, that perhaps you are missing, is that you need to start before you can see the end.

It seems like you're quite risk averse, and this is neither a method nor an industry for people who are risk averse.

If you ooze confidence with the things you say, and importantly, the things you do, people will do business with you.
 
Just be prepared to show off your work and what you can bring to the table
 
I moved on from this method when I scaled up another model that makes '6 figure profits' look like chicken feed

mind sharing what you're doing now? Are you making 7 figures?

i'm guessing either:
sell other services to businesses or
cpa marketing
 
Offer value, offer results. Promise to get them 30% more customers and deliver a good A/B tested layout with clear call to action that will get them 30% more customers. End of story.
 
I moved on from this method when I scaled up another model that makes '6 figure profits' look like chicken feed :)

We did selling 100% over the phone - never met a single client. Therefore, the entire English speaking world was our market.

Conversion rates varied, for the most part, only by sales person - some sales guys would convert 20%, some would convert 75%. Needless to say, the low performers were offloaded pretty rapidly, because they were costing more money in lost sales than they were earning me in gained sales.

This IS why I miss the rep system -> helpful posts like yours!
Thanks a lot mate!
Another question btw: Did you hire salespersons online and worked remotely with them or in person (through an office or smth like that)?
If you did online, any sources you would recommend for further looking and research?

I am asking because I am finding it difficult to outsource the sales part. I am not very good when it comes to sales, because frankly I never did that. I could study up a bit, read guides/tutorials, try/test and become better, but I don't have the time for that. I would rather gain more in the long run if I focused on what I do best then trying to bang my head now on the desk trying to sell to people. Outsourcing seems the best idea for me or actually partnership, since I don't mind splitting up 50/50 the profits with the sales guys as long as they are good at it.

mind sharing what you're doing now? Are you making 7 figures?

i'm guessing either:
sell other services to businesses or
cpa marketing

WHY the hell would he share that information with you? That is not even the point or subject of that thread.
 
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