Hey, BTB, I love your insights! One question here though: How do you think general content of a website impacts SERPs? I'm talking here about building a site in exact niche versus building a site in an extremely broad niche. Image a site filled with ViralNova kind of articles but SEOed and well researched keywords. How would a fact that there are articles about dogs, drugs and cars on one magazine type site affect its' rankings? Is it still possible to rank on keywords from so many different niches on one site?
Authority Site SEO Case Study
- Thread starter BassTrackerBoats
- Start date
Hey, BTB, I love your insights! One question here though: How do you think general content of a website impacts SERPs? I'm talking here about building a site in exact niche versus building a site in an extremely broad niche. Image a site filled with ViralNova kind of articles but SEOed and well researched keywords. How would a fact that there are articles about dogs, drugs and cars on one magazine type site affect its' rankings? Is it still possible to rank on keywords from so many different niches on one site?
- Mar 10, 2010
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How's Wikipedia doing these days in the search engines?
- Mar 10, 2010
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You caught the sarcasm... people ask all the time if a site that is diverse could possibly rank and that is the best example of one that is diverse that shows up in the top of the search engines for more keywords than there is sand on the beaches in Florida.
The kinds of site I am building and sharing in this journey thread is no where near as diverse as Wikipedia, nor as diverse as one that you suggested with the magazine style format, but I know it will rank for over a thousand KWs once it is all said and done. The keywords will all have some sort of string of commonality running though them as that is how I chose the KWs as well as how I write the content.
I can't really address a magazine style format site with the diversity you asked about as I'm not pursuing that but I do know it can be built and ranked if one put their nose to the grindstone. That is really not the kinds of sites I build... they are informational with mounds and mounds of content peppered with images to aid in the On-Site SEO, keep the reader engaged and give me an opportunity to take advantage of Google image searches.
cheekykent
Regular Member
- Sep 3, 2013
- 364
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Would using a similar post plug in achieve this?
Lampara
Senior Member
- Apr 30, 2014
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Hi BtB i read all the 10 pages of this thread.. And i want to ask something if its possible..
With this authority case study of yours.. Do you have an adsense ads on each of your post? Your monetizing with amazon, ebay right? And added some adsense ads(maybe except for the product area, just the posts and some pages maybe)? I just want to clarify this..
Thanks
With this authority case study of yours.. Do you have an adsense ads on each of your post? Your monetizing with amazon, ebay right? And added some adsense ads(maybe except for the product area, just the posts and some pages maybe)? I just want to clarify this..
Thanks
eveneven
Regular Member
- Oct 6, 2013
- 264
- 111
To the guy talking about Adsense conversions above.
More than anything -- including # of unique visitors -- does it matter where in the "funnel" your keywords are. I have sites with 100-270 UVs a day which are making me good x,xxx$ a month (not Adsense). Those are targeting KWs which are deep down the funnel -- buyers, not tire kickers.
A stupid example from the top of my head: think about the keywords: "bike" > "bike rental" > "best bike rental Barceloneta" > "{service name} bike rental barcelona review" ... The latter two have fewer searches, but they are specific. Such specific phrases are made by buyers, ready to throw money a specific service/product, or at least someone considering doing it if you can convince them with copy-writing magic.
This funnel concept is reflected in everything from number of opt-ins (if you're building a list), CPC on adsense, %conversions, CTR .... I don't really do Adsense, but I still have some news/viral sites running these ad-blocks. These sites post videos, funny pics and other stuff people tend to share. The "general" traffic these sites pull, leads to a low CPC, low CTR --even with thousands of UVs -- and make me less than my product sites, despite having 10x+ the number of UVS.
It makes sense, as general traffic converts less for the advertisers, and thus they're unwilling to pay the same for these terms as for buyer kws. You can see this if you're running CPAs, or pushing products from Clickbank. Here you are both the publisher and the advertiser -- sort of. Naturally, you can see how your ads convert in % of UVs at your site, but you can also see how the prospects convert on the advertisers landing page.
One of my above sites have a 1:8--1:10 conversion on SEO traffic (depending on day of month, season and other force majeure), and converts in 1:8 hops on the advertiser site. Basically I hit 100$ a day when I have above 16--20 hops a day. I've ranked other more general sites for the same product, and it's not near these numbers. Naturally, if I were to buy CPM/CPC I would pay more for having this targeted traffic.
More than anything -- including # of unique visitors -- does it matter where in the "funnel" your keywords are. I have sites with 100-270 UVs a day which are making me good x,xxx$ a month (not Adsense). Those are targeting KWs which are deep down the funnel -- buyers, not tire kickers.
A stupid example from the top of my head: think about the keywords: "bike" > "bike rental" > "best bike rental Barceloneta" > "{service name} bike rental barcelona review" ... The latter two have fewer searches, but they are specific. Such specific phrases are made by buyers, ready to throw money a specific service/product, or at least someone considering doing it if you can convince them with copy-writing magic.
This funnel concept is reflected in everything from number of opt-ins (if you're building a list), CPC on adsense, %conversions, CTR .... I don't really do Adsense, but I still have some news/viral sites running these ad-blocks. These sites post videos, funny pics and other stuff people tend to share. The "general" traffic these sites pull, leads to a low CPC, low CTR --even with thousands of UVs -- and make me less than my product sites, despite having 10x+ the number of UVS.
It makes sense, as general traffic converts less for the advertisers, and thus they're unwilling to pay the same for these terms as for buyer kws. You can see this if you're running CPAs, or pushing products from Clickbank. Here you are both the publisher and the advertiser -- sort of. Naturally, you can see how your ads convert in % of UVs at your site, but you can also see how the prospects convert on the advertisers landing page.
One of my above sites have a 1:8--1:10 conversion on SEO traffic (depending on day of month, season and other force majeure), and converts in 1:8 hops on the advertiser site. Basically I hit 100$ a day when I have above 16--20 hops a day. I've ranked other more general sites for the same product, and it's not near these numbers. Naturally, if I were to buy CPM/CPC I would pay more for having this targeted traffic.
- Mar 10, 2010
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Possibly, but I am not sure... I'm not a big fan of using a plugin to determine how I set my site up.
I have one link unit just below the header and the ads are all eBay partner network ads. I'm currently not using any other methods of monetization. I'll figure a way to get a screenshot up here without actually outing the niche and site today or tomorrow so you can get a visualization of what I am doing here.
- Mar 10, 2010
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I don't think that is a bad method of monetization but I am not doing that currently with this site. That may be something to look at down the road when I start testing different methods to generate revenue on the site as I have done that in the past.
keadams26
Power Member
- May 9, 2009
- 539
- 292
I personally feel that mixing AdSense with Amazon is bad for business. Only because you're allowing the visitor the option to click on something that will only lead to pennies for you when it could be several dollars. The split is just not worth it in my opinion but to each their own.
johnnyd77
Senior Member
- May 6, 2011
- 811
- 323
Hey Greg,
I'm currently building a web 2.0 network like you did. However, I've been wondering what kind of strategy you are using when it comes to anchor text (specifically for these web 2.0 mini site).
Are you using a certain ratio Naked/Anchor ?
Also, say you have a web 2.0 blog that has 10 page. Would you create a backlink only on one of those 10 page, or you'd do 2-3 backlinks targeting different inner page on your money site, spread into 2-3 articles on your web 2.0 wesite. Does that make any sense?
Cheers,
JD77
I'm currently building a web 2.0 network like you did. However, I've been wondering what kind of strategy you are using when it comes to anchor text (specifically for these web 2.0 mini site).
Are you using a certain ratio Naked/Anchor ?
Also, say you have a web 2.0 blog that has 10 page. Would you create a backlink only on one of those 10 page, or you'd do 2-3 backlinks targeting different inner page on your money site, spread into 2-3 articles on your web 2.0 wesite. Does that make any sense?
Cheers,
JD77
- Mar 10, 2010
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It can actually work, I have done that on a couple of sites in the past. If you have high CPC ads on your site it may be worth while.
That being said, testing is what really tells a person if one method of monetization is better than another for any given site. On this journey/case study, the current monetization is an adsense link unit and eBay partner network ads. I'll mix that up once the site is not just an embryo.
I use some naked links, some exact match anchor, some generic anchor and some LSI anchor text. And you are correct, I do not link out from every page in each Web 2.0... some have 1 link out and some have several but I mix it up pretty good.
D
Deleted member 731332
Guest
I'm a little late for this, but I wanted to say thanks for sharing all your insight. I'll be analyzing this thread in detail with my morning coffee 
- Mar 10, 2010
- 42,697
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Any new updates hot shot?
I'll post a detailed update tomorrow for you.
ASithLord
Junior Member
- Jul 26, 2014
- 120
- 14
Hi Greg,More kudos to you and this thread. I started a site shortly after reading this thread. It is up and running and making money, though I have tweaked some of your methods. One question I have relates to monetization benchmarks. To whit, what is your target RPM for this site? What is your target RPM for authority sites in general? I realize that different monetizations methods will have different results, they will vary day to day and month and month (especially if the subject is seasonal), but what are you shooting for and what do you think is adequate when planning/building a site?
DFWi Reaper
Regular Member
- Nov 10, 2014
- 272
- 167
I may have missed it reading a ton of pages, but what is your opinion on aged domains (checked for blacklisted/spammed/etc) vs a brand new domain?
I have my site up, its about 3 months old, with 111 articles, and started BLing the past 2 weeks using your service + my own mix. But only ranking for a few KW so far.
And getting 1-10 UVs a day.
Should I change something up? Or does it just take time with new domain/sites?
I have my site up, its about 3 months old, with 111 articles, and started BLing the past 2 weeks using your service + my own mix. But only ranking for a few KW so far.
And getting 1-10 UVs a day.
Should I change something up? Or does it just take time with new domain/sites?
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keadams26
Power Member
- May 9, 2009
- 539
- 292
Oh... BTB...you are slacking in your updates..what's going on?
J/K, I know you're a big baller and this is like a side thing and you have business to take care...anyway, I have been following along with this journey and integrating it with the Amazon thread Nick Flame had, and the Silo Structure with Plug-ins thread.. together they've made an outstanding combination. I began in mid October or so. Things started out slowly, as you would think they would, but I kept hammering away with content and tweaking the site structure. Slowly started getting visitors and then, gradually, I was up over 100 UVs a day, then 200 UVs a day, 300 UVs a day, and now I am hitting over 600 UVs and day and have topped $400 in Amazon commissions so far this month already (Made $330 from them last month), and there are still like 10 days left in the month and am 7% commission level. Easily the most I've made through Amazon. Anyway, just wanted to see if I could prod you into an update because your epic work ethic has inspired me to go as far as I have with this.
Intrucoder
Power Member
- Jun 3, 2012
- 615
- 466
So, after reading 8 pages I have some questions-
1. Do you care about keyword density for long tail keywords? Like I naturally use it in my article and keep it under 3%, so does it matter in long tail keywords with 5-8 words... will Google penalize my blog post for keyword stuffing?
2. Do you use multiple long tail keywords in your article? I use 2-3 long tail keywords tin a 1000 word long post, with one main keyword that I target and 2 secondary keywords, is it okay?
3. I heard that many people get there article ranked on the basis of their content only, is it true?
4. Many long post on some authority site rank for some long tail keywords also. During my research I found out that an article with 3500+ words is ranked for main keyword with 10k+ monthly searches and for some long tail keywords also. So, my question is should I target that keyword? Will it matter to Google in comparison to that 3500+ article? Should I build backlinks for that long tail keyword also to improve my chances?
5. I only like to target long tail for now so that I can build some decent traffic. So, should I go with 500-2000 searches per month and write 100-200 articles? or should I target all kind of keywords?
I don't know whether I have missed above questions in the whole thread or not, but if I did then please direct me to that particular post, if not then I really appreciate if you can answer some of my questions here...
Thanks,
Intruder
1. Do you care about keyword density for long tail keywords? Like I naturally use it in my article and keep it under 3%, so does it matter in long tail keywords with 5-8 words... will Google penalize my blog post for keyword stuffing?
2. Do you use multiple long tail keywords in your article? I use 2-3 long tail keywords tin a 1000 word long post, with one main keyword that I target and 2 secondary keywords, is it okay?
3. I heard that many people get there article ranked on the basis of their content only, is it true?
4. Many long post on some authority site rank for some long tail keywords also. During my research I found out that an article with 3500+ words is ranked for main keyword with 10k+ monthly searches and for some long tail keywords also. So, my question is should I target that keyword? Will it matter to Google in comparison to that 3500+ article? Should I build backlinks for that long tail keyword also to improve my chances?
5. I only like to target long tail for now so that I can build some decent traffic. So, should I go with 500-2000 searches per month and write 100-200 articles? or should I target all kind of keywords?
I don't know whether I have missed above questions in the whole thread or not, but if I did then please direct me to that particular post, if not then I really appreciate if you can answer some of my questions here...
Thanks,
Intruder
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