whatever you say man.. im almost sure im better at ads than most.. Ive been doing this for years.. Ive done both CPC and CPM... the thing is you might not have my ad making capabilities.. like i said when hitting a new demographic cpm is better.. if you target it right and you dont target a direct offer but using a niche to get them there and introduce the offer then cpm is better.. if im targeting sports (nfl) and then make post on NFL with catchy thumbnail etc.. the deomgraphic im hitting depending on my post will click.. you have to know what to post.. CPC is when demographic is low.. also when cpc the bid always starts out high.. so youll always spend more in the beginning until the cpc lowers.. like i said, i have nothing to prove.. this is what i do..