Ok, progress yesterday:
Wrote another article and published it - only 655 words but I did target a KW in it. This was the first "post" as the other two are pages.
Wrote a couple of quickie articles for backlinks - used soup.io and about.me. Not the world's best writing as I did each in under 5 or 6 minutes but I wanted to put something out there, generic in nature, pointing to the root url. These may be the only backlinks I link to the root url, aside from a handful of press releases I will do, as my strategy is to target inner pages and posts with backlinks as they are more pointed in nature. The article on the main page is just a generic gateway article that talks about the niche in a very broad manner.
I'll backlink those two articles today using a proprietary tool I own that one of my guys coded and then drip index those links over the next month using lindexed (another disclaimer if I failed to mention in my opening, I own lindexed).
The reasoning behind the 2 articles is to sort of announce the site to the world, share what it is about in a very general way and, of course, get a couple of backllinks.
The press release strategy I will share when I start that process as I actually have a method when using PRs for my sites.
Enjoy your Saturday, Gals and Guys!