Mammoth Update Incoming?

[glynnii]

Good thing I accepted that McDonald's interview on Monday...

 

[domainmadness]

It appears google has reversed this update they did yesterday, at least for the time being. I'm still modifying my new site builds accordingly, as it this is likely something Google will eventually roll out permanently (inner page preferential treatment)

Are you sure about your conclusion? To me it looked more like a lot of homepages getting penalized and that way inner pages ranking better - not actually Google preferring inner pages.

 

[Stevoid]

Some of my recent testing is showing relevance playing a bigger role, and might be a good way to escape the "sandbox"... so PBNs should be completely themed to your niche, no more mixing it up for the best & quickest results.

 

[wisdomkid]

Let see how this goes!

 

[DavidVictor]

No major changes yet. Some little ups and downs, nothing big.

 

[tony_d]

It appears google has reversed this update they did yesterday, at least for the time being. I'm still modifying my new site builds accordingly, as it this is likely something Google will eventually roll out permanently (inner page preferential treatment)

It doesn't seem reasonable that, given the significantly lengthy incubation and review processes an algorithm update goes through before roll-out, that it would be in any way 'reversed' after being rolled out. The engineers test, test, and test algorithm updates, and they go through quality review teams, as well as side-by-side manual ratings before being rolled out.

What I think is more likely is that the algorithm update is a complex one, with many moving parts - and while some rankings changed wildly (and apparently, stupidly) during the time that the update was being rolled out, it was possibly because the update had only been 'partially applied', but once the entire update was rolled out and applied, things were then as they ought to have been.

I too saw a couple sites totally disappear (each was top 3) from the SERPs for about 4-7hours, but all are firmly back in place now. I think, as I said, that it was just a matter of the entire update rolling out, and being applied across the entire dataset that is the Google index. Remember, we're not talking about small amounts of data - it's possibly the worlds largest piece of data (just a wild guess on my part - I can't imagine what would be bigger, except perhaps 1 day of NSA surveillance data).

 

[Seljo]

Guys please stop feeding matt cunts.

 

[rschmitz]

I've seen no significant changes with my sites, I usually link to inner pages though.

 

[Expertpeon]

It doesn't seem reasonable that, given the significantly lengthy incubation and review processes an algorithm update goes through before roll-out, that it would be in any way 'reversed' after being rolled out. The engineers test, test, and test algorithm updates, and they go through quality review teams, as well as side-by-side manual ratings before being rolled out.

What I think is more likely is that the algorithm update is a complex one, with many moving parts - and while some rankings changed wildly (and apparently, stupidly) during the time that the update was being rolled out, it was possibly because the update had only been 'partially applied', but once the entire update was rolled out and applied, things were then as they ought to have been.

I too saw a couple sites totally disappear (each was top 3) from the SERPs for about 4-7hours, but all are firmly back in place now. I think, as I said, that it was just a matter of the entire update rolling out, and being applied across the entire dataset that is the Google index. Remember, we're not talking about small amounts of data - it's possibly the worlds largest piece of data (just a wild guess on my part - I can't imagine what would be bigger, except perhaps 1 day of NSA surveillance data).

Google has rolled back updates heavily in the past. For example, the Penguin update where Cutts said, "we just turned the knob even more" (2.0?) was rolled back extensively afterwards as it turned out to be too aggressive and wound up with a lot of bad sites ranking.

There does seem to be some preference given to inner pages that wasn't there a few days ago, but the massive changes I saw (all positions only filled with inner pages of sites) is no longer present.

 

[Bartholomew]

Seems like google has been A/B testing some SERPs for the last few days - with the new update vs without.

 

[seo-addict]

Google has rolled back updates heavily in the past. For example, the Penguin update where Cutts said, "we just turned the knob even more" (2.0?) was rolled back extensively afterwards as it turned out to be too aggressive and wound up with a lot of bad sites ranking.

There does seem to be some preference given to inner pages that wasn't there a few days ago, but the massive changes I saw (all positions only filled with inner pages of sites) is no longer present.

If that was true - it wouldn't be them giving preference to "inner pages", but giving MORE preference to "domain authority", which would cause more subpages to rank. They've been switching the algo to base results on domain authority (not the metric - im talking domain authority in google's eyes) for quite some time.

 

[tony_d]

Google has rolled back updates heavily in the past. For example, the Penguin update where Cutts said, "we just turned the knob even more" (2.0?) was rolled back extensively afterwards as it turned out to be too aggressive and wound up with a lot of bad sites ranking.

There does seem to be some preference given to inner pages that wasn't there a few days ago, but the massive changes I saw (all positions only filled with inner pages of sites) is no longer present.

I wasn't aware of that. That then doesn't bode well for their professionalism, in my view, when they can fully test the effect of something before rolling it out.
It makes it appear as though there's a Nervous Nellie in charge of algorithm updates...

 

[jon_xx_x]

I wasn't aware of that. That then doesn't bode well for their professionalism, in my view, when they can fully test the effect of something before rolling it out.
It makes it appear as though there's a Nervous Nellie in charge of algorithm updates...

I said the same thing after one of the big updates a couple years ago where several white hats got hit... and spam sites were still up top.
They have absolutely no problem fucking over the average Joe who has done nothing wrong. This is some people's sole income, income that pays their bills every month.
And Google comes along and says, "meh let's see how this goes." And so many people get fucked over for no reason. And spam sites remain up top lol.
It's disgraceful, ruthless, and embarrassing.

 

[Jouster]

I saw some volatile moves over the last couple of days just in some sites, but looks like previous rankings have been restored....

 

[DannyZhang]

My rankings have also restored. Quite weird having an algo update just for a few hours.

 

[Battlemas]

Mine also restored, did they disabled the new algorithm update (and it was a test run) ?

 

[gearsofalex99]

No changes in my spanish websites.

 

[aka sam]

Lets face it. Hit me!!

 

[PipHead]

Why would Google "test run" an update on the live search? They are bound to have mirrored versions for development purposes so they would test everything in private before rolling it out in order to make sure it doesn't negatively affect the results returned for their users.

Got to be some other explanation for what it was.

 

[Battlemas]

Why would Google "test run" an update on the live search? They are bound to have mirrored versions for development purposes so they would test everything in private before rolling it out in order to make sure it doesn't negatively affect the results returned for their users.

Got to be some other explanation for what it was.

Yes you right, also my keyword ranks restored after they dropped.