[ask]fb ads tips & trick, efficient & effective ads

[pejuganas]

hello guys,

i'm just trying to use fb ads to promote my fan page (Fashion Seller).
my first ad is targetted to women with age 18-40 and exclude some big city in my country. i use this ad for 4 days.
and then today i changed the banner of the ads, and set the target age to 20-40 with same gender and still exclude some big city.

the first ad, give me result like :
reach : 5052, page like : 324, clicks 422, CTR 7.956%, avg price <1US$ (Optimized CPM)
the second ad, i just run that for a couple hours, giving me result like :
reach : 143, page like : 7, Clicks : 9, CTR 6%, avg price 2US$ (Optimized CPM) .

as the difference between the ad 1 & 2 is the target age, and the 2nd banner has a "SALES QUOTE" in it. the others is same between ad 1 & 2.

my question is, why my second ad is looks far more expensive ?
what is the cause ?
i'm using this ad to gain more likes to my fan page, is it correct to leave the bid automatically ? and set to CPM ?
or should i use the CPC ?
because i read the fb suggest to leave it to the default for optimized ad.

thanks before.

 

[coolio10]

What does your ad copy say?
What country is this in?
RHS ads or newsfeed?

 

[pejuganas]

What does your ad copy say?
What country is this in?
RHS ads or newsfeed?

1. they say nothing. they just approve my ads.
2. indonesia
3. can i choose between rhs / newsfeed ? i check that no option showing that i can choose rhs only or newsfeed only.

 

[pejuganas]

*bump*

need help here

now after 1 day running this ad, it showing that average cpc is 3x more expensive than the first ad..
what is the factor that making my ads more expensive than the first one ? is it because the age restriction ?

thanks