To those saying you have to get creative.. you don't have a clue. There was a huge drop in reach on my pages around march 9-10th. This dropped my average post reach nearly 50%. That was harsh, but this most recent change is honestly ridiculous.
One of my pages was averaging between 100k-300k reach per post before the first update. After that I was down to 80-100k per post, which wasn't too bad to continue. Overnight just a couple days ago my page was hit by something on fb's side and now I am averaging 8-10k reach per post.
This is not about good content. Everyone of my posts is starred recently because my interaction level is great. FB has simply stopped my fans from seeing any content. There is no "get creative". They simply fucked me. If my fans can't see the content, they can't like it.
If you have yet to experience this newest update, brace yourselves. Because it's not just disheartening, it's basically time to throw in the towel. FB can pin this on user experience, blah blah blah. My fans didn't overnight decide not to see my content. This is facebook targeting large pages in an attempt to force them to advertise. For those with smaller 50k-100k pages, you might not have been hit yet and count your stars. Because it's coming.
At this point I don't have any advice. Post frequency, viral content, relatable content, etc etc. It doesn't matter when a 500k page with 200k talking about gets an initial reach of 900-1k on a post in 5 minutes when it use to do 15-20k. No matter how viral, there isn't enough there to get it where it needs to be.