simple98203Re: Amazon Kindle Guide: Pick the Niche, Publish Books, Post/ Get Reviews, Scale Up
@ dbk03: any update on the next part? This is very useful to me.
Thanks.
Here it comes

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How To Publish a Book?
In my opinion, this is the most important chapter of them all. This is because you will not learn just how to publish (upload) the book on Amazon. You will also learn how to optimize your book page in order to rank better in the internal search engine of this website. Furthermore, there are some tricks that could make your title to sell better and increase the customer trust.
How to pick the title of your book?
Most of you know the importance which is hold by the title of an article when you publish it on your website. The same importance should be given to the title of your book. There are two main reasons behind this statement:
1.The title of your book will be part of the link that your book page will get;
2.The title of your book is an important factor that the internal search engine of Amazon will take into consideration when ranking your book.
Therefore, you need to try to put your main keywords in the title of your book.
A couple of tricks which will help you in choosing the right title of your book:
- Check the titles of your competitors? book. Try to combine the keywords which can be found in several titles which are ranked on the first page, in your niche.
- Remember that the main title is not subject of copyright laws. However, the sub-title could be.
- Even if keywords are very important, try not to stuff them in the title of your book. Spamming is undesirable here, as well.
- Try to create a catchy title: highlight the problem that makes your customers search for this kind of book and also advertise the fact that you are offering the (secret/ custom/ unexpected) solution to their problem.
The cover
The cover is the second thing that your customers will see when then are checking your book. Because the first impression lasts, make it look awesome. Don?t go cheap here. If you are not really an experienced Photoshop user, avoid creating your own cover. There are plenty of guys here, on BHW, which will provide you with quality covers for reasonable prices.
However, if you decide to make your own cover, then here it is some little help:
Free and paid stock images sites:
freedigitalphotos.net
sxc.hu
freeimages.com.uk
dreamstime.com
freephotos.com
istockphoto.com
stockphoto.com
shutterstock.com
Most of them are paid, indeed. However, you could easily find the right picture for your cover (niche), thanks to the internal search engines of these websites. The prices are quite decent.
I don?t recommend you using Google Images. Most of the images that you?ll find here are copyrighted. And, I guess you already know what happens if Amazon will notice that you?re using a copyrighted image on the cover of your book.
If you still want to use the big G, just make sure you are filtering the images by using the ?free to use, share or modify, even commercially? feature (Settings>Advanced Search>free to use...).
IMPORTANT TIP: Make sure that your main keywords can be seen on the cover, when it is displayed on the search pages of Amazon. From my own experience, I noticed that customers are more attracted to click on the link of a certain book when the catchy title (as mentioned in the a/m paragraphs) can be easily spotted on the cover.
When logging into your KDP account, and starting to publish your book, there are some important sections which you should give a special attention:
Page description
This is similar to writing an article on a website. You will want this content to rank your book. You will use here all the keywords that your book will need to rank for. LSI is very important here, too. Don?t spam and don?t forget that you could write here nearly 800 words. Use this opportunity!
Just like with the common website SEO, you also have the opportunity to use headers and tags. They are also an important factor for ranking your book. Include keywords in these headers and tags
However, on Amazon, standard HTML will not work. < and > are replaced by < and > . <h1>TEXT</h1> will look like this: <TEXT>
H2 Orange headlines: <h2>TEXT</h2>
Centered text: <center>TEXT</center>
Bold: <b>TEXT</b>
Italics: <i>TEXT</i>
Underlined: <u>TEXT</u>
Insert images: <img src=?
http://www.linkofyourpicture.com? align=?left?>
Ideally, you should use 200 pixels pictures. Upload it on your website, facebook, flickr etc. Copy its URL and replace
http://www.linkofyourpicture.com with it.
How to format your book
At some point, this could be a quite complex process. I recommend you downloading this book because it gives quite pertinent guidance:
http://www.amazon.com/gp/product/B007URVZJ6/ . Obviously, it is not one of my books J
Things to remember:
- Always include a ToC in your book. In order for this to be an easy process, when writing/ editing your book, make sure that the titles of your chapters/ sub-chapters have been put in headers. That?s because, when pressing the ToC button in MS Word, the software will automatically create a perfect Table of Contents, based on your chapters (page numbers included)
- The ideal number of words which should be included in a kindle non-fiction book is (in my opinion) between 15 and 25k words. Of course these numbers are variable and they depend a lot on your niche. Check your competition and make a ratio between the number of kindle pages/ words that each of the top ten books has.
Save your book in HTML format. Upload it in KDP interface. Check how it looks in the Kindle previewer software (you will need to download it on your PC:
http://www.amazon.com/gp/feature.html?docId=1000765261). Make the necessary adjustments, if needed.
No need to mention that you should insert your keywords, when requested in the KDP interface. Also, try to pick the closest category(ies) to your niche.
I recommend you to use just one pen name for publishing your books in a specific niche. That?s because you will want to create some reputation for this name. Customers will also check what others books a certain author has published. So, the more books you publish under a certain pen name, the more chances of increasing your sales will appear.
Don?t forget to insert links of your competitors? books at the end of your own. You need to do that because customers will not limit to buying just one book in a specific niche. If they click the links towards your competition, that you have inserted in your book, and, also, if they will buy one of these books, too, your title will appear in the recommended items section, on your competitors? pages

.
IMPORTANT: Before running the first free promotion:
- From your Amazon author account, head to CreateSpace and setup a profile of your book. It?s about the same process that you have to do in KDP, so don?t be scared by the look of its interface. Price your book much higher than you did on Kindle. Make sure your CreateSpace account is linked to the Amazon author one. In this way, your Kindle book page will also display the option to buy the paperback. You will not receive too many sales from the paperback version but it provides two main advantages: your book looks very professional and, also, the higher price will make the Amazon page to display a huge discount next to the Kindle price. And, your customers love discounts.
- Before running a free promo, get at least 5 reviews. A free book with some good reviews already posted on it, looks more tempting.
- Also, before running a free promo, make sure you increase quite a lot the price of your book. When it will be free, your customers will see the ?You save $XX?. Again, they love to see that they are saving money
- Don?t let your book free for 5 days in a row. Make it free for 1 day. You should let some time to pass in order for the people that downloaded your book to start reviewing it. Repeat this process in 5 different days.
- I found that the best day for running free promotions is Saturday. Also, the sales are increasing on Saturday. Make it free on Saturday.