Sell Value - Not Price ($$$$ EASIER THAN YOU THINK)

[funkybunker]

First let me say, stop with the ceosam redundancy. I'm further becoming aware this place is flooded with children without a dime to their name, and true income growth advice/methods are getting buried by it. Thank you and onto actual advice

You're selling a service? Perhaps a product? Maybe you're selling your kidney? Either way...you're failing. Good news is you get to keep your internal organ.

You and me share something in common - we sell things. That doesn't make us special AT ALL.
What separates us from eachother is our value. From the looks of it, your "sales pitch" goes something like this:

You: "I can skyrocket your rankings/positive reviews/traffic/likes/tweets/blood pressure through the roof!"
Poor Soul: "Okay how does that hel..."
You again: "WAIT THERE'S MORE! Before I allow you to give me insight to your needs, let me add we do this for only $50!"
Same poor soul: "That's great but I still don't see how any of this helps."
Your dumb ass: "........................we'll make it $30?"

If your opening line refers to you...you essentially just sodomized yourself. I'm sorry about that.
Listen to me - NOBODY cares about what you do. Nobody cares about your "mega awesome fancy $1000000 tools". You want to know what they DO care about?

HOW THE F#CK DOES IT BENEFIT THEM!

So many sales have been achieved answering that simple question. What's more interesting...you will find customers pushing to buy.
Let me put it into life experience - you wanted toys and games..pretty damn expensive toys and games, as a child. You never gave one ounce of consideration into how it was built-designed-marketed-licensed-and that cursed pricetag. You just knew it was awesome and you'll have tons of fun playing/using it. Logic didn't matter, emotion took over.

Business owners already pay hefty cash for basic expenses, that's the logical stuff. They know it's needed and have no problem forking it out. But can you tell me how facebook likes are needed? Exactly. Don't pitch what you do. Honestly don't pitch anything anymore.
SHOW YOUR CLIENTS WHAT WILL HAPPEN WHEN THEY HIRE YOU.

"I was checking out your website and noticed you spend a hefty amount of money on google advertising, but you don't get many visitors. Have you tried organic marketing? (pause if they have something to add...it's called a conversation) It's also known as Search Engine Optimizing, where you reach more customers without even using advertisements. I actually own a website (hand over card) where you can learn more. You can reach me anytime and I'll be happy to answer your questions."

The only time money is even mentioned is when comparing the lousy results they're getting from it. You can bring this up at the checkout desk or any other moment you're naturally talking with a prospect. Yes you can email it, just be sure it reaches the decision maker.
If you keep caring about price, they will too. There's always someone selling a cheaper version. Give them the BEST service instead. It helps to have a simple breakdown of SEO on your site along with incredible client results/testimonials. You sent them somewhere to learn + they see you've helped others grow = all without pushing a sale.

 

[photosscan]

useful post man, i am selling some items online and never lowered my price since i started, my competitors sell them for half price as i do and i still get more sales, quality is always better people love what they are buying and coming back... they know that my service/item helped them, that was what they wanted.. they don't look to price because they benefit them

 

[Nut-Nights]

what is this ? i think ....

 

[Panther28]

If you checkout the beans from your local supermarket, the cheap ones vs the best quality, you can see the difference in ingredients, and what is finally a massive difference in taste.

If you want a better fart, buy the better beans, is that your message here mr funky?

 

[greenhat99]

You never want to compete on price alone. Price can be part of what sets you apart but you are in trouble if it is the only thing. Look at what happens to markets like paid traffic, Followers and Likes. If you just go for price you will get undercut. If you bring other things to the table like support, ease of use and quality then you will always stand out.

 

[Paper-Boy]

Reminds me of something Craig Garber taught me a few days ago.

The ones who provide quality services at prices that aren't cheap, are often the ones who thrive. Customers are willing to pay top money for the best service.

 

[skinnyboi]

$1 pair of shoes last a week
$100 pair of shoes last 10 years

Quality for sure don't undercut yourselves!

 

[funkybunker]

useful post man, i am selling some items online and never lowered my price since i started, my competitors sell them for half price as i do and i still get more sales, quality is always better people love what they are buying and coming back... they know that my service/item helped them, that was what they wanted.. they don't look to price because they benefit them

Spot on. Nobody who isn't an SEO/ORM/PPC pro remembers the tools involved and process of reaching success, they just remember after hiring you - it happened.

If you checkout the beans from your local supermarket, the cheap ones vs the best quality, you can see the difference in ingredients, and what is finally a massive difference in taste.

If you want a better fart, buy the better beans, is that your message here mr funky?

lol in a nutshell you could say. Food is a great example, I pay more for the good stuff as do many shoppers, proving cost is NEVER a reason to avoid something.

You never want to compete on price alone. Price can be part of what sets you apart but you are in trouble if it is the only thing. Look at what happens to markets like paid traffic, Followers and Likes. If you just go for price you will get undercut. If you bring other things to the table like support, ease of use and quality then you will always stand out.

When I'm shopping around for a helpful service, I'm not basing it off of price. I'm looking at what I GAIN from them & compare, price often doesn't even matter. We need to put ourselves in the client's position, that's when things become clear.

Reminds me of something Craig Garber taught me a few days ago.

The ones who provide quality services at prices that aren't cheap, are often the ones who thrive. Customers are willing to pay top money for the best service.

As oxonbeef mentioned, this stuff is tax deductible - what matters is their ROI being larger than their expenses. Shed light on the profits gained and the temporary loss doesn't even matter.

$1 pair of shoes last a week
$100 pair of shoes last 10 years

Quality for sure don't undercut yourselves!

True business owners are thinking of the longterm, so they don't need to see the short bursts; they need to know their growth will continue to increase forever.
ie I don't care for a 500 Like-boost over a week as much as I care about consistently growing engagement on my posts.

 

[chrlie]

Makes sense..... This is what I've been thinking about for a while.

Thanks for clearing it up.