I want to ask you why should I really need a landing page? I want to promote the clickbank/cpa offers with PPC/PPV. For exemple if I promote an ebook about something (penis enlargement, or any other niche) and this product have a great landing page with a lot of explanations, why sould I need to create my short landing page? The customer will see my landing page and after that he will go to the seller landing page. If he like the seller landing page then he will purchase the product. If my landing page is not looking good I'll lose a chance because the customer maybe would have liked the seller landing page and bouht the product. And if the customer are impressed about my landing page and click the link, and he didn't like the seller landing page he didnt purchase the product. I think the seller landing page is important, not mine. Can someone explain me because I think that I dont see something. I think it is necesarry to create a landing page if you want to get e-mail adresses, but if you dont want to get e-mail adresses why is important to have a landing page? Any feedback will be apreciated.