Give Them Everything On A Silver Platter For FREE - And Watch Them Pay You [ORM Example]

[netmoney1]

Great perspective on how to get into the mind set of a business owner, they are looking for a solution to a problem, not another expense, awesome share, definitely going to add something similar to this into my marketing strategy!

Yeah it is a good option...we just developed a new 200 page marketing guide before the Holiday that we will be using in 2014 to cultivate leads...and just switched one of our products to a "free" product that has a nice CPA offer built in...and we are now doing twice as much revenue daily from it by giving it away free.

Lots of ways to use this mentality and marketing to your advantage.

 

[Veyron]

Thanks, I will definitely give this a go. Noob question I know, but what is ORM?
Ivan

ORM as mentioned by NetMoney1 stands for "Online Reputation Management" and is the process of removing or bringing down the ranking(s) of negative reviews/posts for a person/business or by posting positive content/articles on the person/business to increase the reputation.

ORM is big business and is used daily by some of the biggest brands which include sites like Amazon, Apple & even Microsoft.

Veyron

 

[netmoney1]

ORM as mentioned by NetMoney1 stands for "Online Reputation Management" and is the process of removing or bringing down the ranking(s) of negative reviews/posts for a person/business or by posting positive content/articles on the person/business to increase the reputation.

ORM is big business and is used daily by some of the biggest brands which include sites like Amazon, Apple & even Microsoft.

Veyron

#1) I understand you might be trying to help but I answered that persons question 8 minutes after he posted it....6 days ago. No need to clog up the thread with repeating the same thing.

#2) Big brands like you mentioned don't need ORM the same way local businesses require. Look at the first page of results when you search those terms - "Amazon" - "Apple" and "Microsoft" - know the kind of budget pushing down results for those names would run? (not to mention they don't have the same results a local business would - for 'Apple' it will pull local retail stores and review on Yelp - but if a pissed off customer writes a blog post it isn't seeing the light of day - so it is a different animal) So, to throw those names in this example is not relevant. At all. Apples and Oranges when it compares to doing ORM for Joe's Pizza in some random city.

 

[roi300x]

Yeah it is a good option...we just developed a new 200 page marketing guide before the Holiday that we will be using in 2014 to cultivate leads...and just switched one of our products to a "free" product that has a nice CPA offer built in...and we are now doing twice as much revenue daily from it by giving it away free.

Lots of ways to use this mentality and marketing to your advantage.

Great news! Reading success stories like this is really motivating to finally drop the fear of giving away 'too much'.

What you've shared seems to be some kind of magical advice. Gary Bencivenga reports that ever since the classic sales-letter got replaced by magalogs and bookalogs (content paired with sales copy), responses went through the roof. And the more free, valuable content he would add, the higher the response would become.

A few days ago a friend of mine told me of a company that marketed a mediocre, pay-to-play online game. Once they switched to free-to-play, only selling 'special items' on the back-end, they increased their overall revenue by more than 1200%.

Eben Pagan, too, preaches 'Move the free-line. Give away your best stuff. It will make people think the stuff you sell is even more valuable.'

I always gain a lot from your posts, thank you!

 

[CosmicSoundz]

Veryon and moneystacks along with a few other profiles which are probably all the same person or same group are just faking their worth here. Lowering the community standards and just posting bullshit to up their count to gain "relevancy" here. This is the main reason why so many established members no longer come around or post.

#1) I understand you might be trying to help but I answered that persons question 8 minutes after he posted it....6 days ago. No need to clog up the thread with repeating the same thing.

#2) Big brands like you mentioned don't need ORM the same way local businesses require. Look at the first page of results when you search those terms - "Amazon" - "Apple" and "Microsoft" - know the kind of budget pushing down results for those names would run? (not to mention they don't have the same results a local business would - for 'Apple' it will pull local retail stores and review on Yelp - but if a pissed off customer writes a blog post it isn't seeing the light of day - so it is a different animal) So, to throw those names in this example is not relevant. At all. Apples and Oranges when it compares to doing ORM for Joe's Pizza in some random city.

 

[netmoney1]

Great news! Reading success stories like this is really motivating to finally drop the fear of giving away 'too much'.

What you've shared seems to be some kind of magical advice. Gary Bencivenga reports that ever since the classic sales-letter got replaced by magalogs and bookalogs (content paired with sales copy), responses went through the roof. And the more free, valuable content he would add, the higher the response would become.

A few days ago a friend of mine told me of a company that marketed a mediocre, pay-to-play online game. Once they switched to free-to-play, only selling 'special items' on the back-end, they increased their overall revenue by more than 1200%.

Eben Pagan, too, preaches 'Move the free-line. Give away your best stuff. It will make people think the stuff you sell is even more valuable.'

I always gain a lot from your posts, thank you!

Yup, it is a model that works. Look at the candy crush game app. The game itself is free...but the in app purchases generate nearly $1 Million daily.

GIVE AWAY YOUR BEST & THEY WILL BUY THE REST!

 

[seeplusplus]

This is good!

Remember folks, don't just be the guy who brings problems, be the guy who brings problems AND a solution (preferably your's lol).

 

[motzart]

Sorry to revive an old-ish thread.

What type of "emotion" can you evoke when your business isn't solving a direct problem.

For example -- I'm trying to sell monthly blog content to businesses. This solves the problem that they aren't getting enough exposure online, they aren't perceived as an authority in their market, etc. (you get the idea)

But how can I spin that into a strong emotion selling point like you said with ORM: "make it hit them hard in the face" for blog content?

 

[netmoney1]

Sorry to revive an old-ish thread.

What type of "emotion" can you evoke when your business isn't solving a direct problem.

For example -- I'm trying to sell monthly blog content to businesses. This solves the problem that they aren't getting enough exposure online, they aren't perceived as an authority in their market, etc. (you get the idea)

But how can I spin that into a strong emotion selling point like you said with ORM: "make it hit them hard in the face" for blog content?

Find the best content producers in their industry - and find a nice way of saying "Look how much better they are then you - your customer base will flock to them because they sound like an authority"

 

[motzart]

Find the best content producers in their industry - and find a nice way of saying "Look how much better they are then you - your customer base will flock to them because they sound like an authority"

Ahhh -- that's really smart. Two more dumb questions:

1) My targets for customers are currently small businesses, I don't think they compare themselves to "the best" content producers. Would it be smarter to show them the best content producer that is their direct competitor? (I feel like that would make the problem/solution much more "real")

2) Don't you think if the ebook is more than like 5 pages they just won't read it? (Even if its high-quality). If I put together a killer content marketing for small business guide it would probably be ~20 pages depending on how in-depth I get.

 

[netmoney1]

Ahhh -- that's really smart. Two more dumb questions:

1) My targets for customers are currently small businesses, I don't think they compare themselves to "the best" content producers. Would it be smarter to show them the best content producer that is their direct competitor? (I feel like that would make the problem/solution much more "real")

I would find their DIRECT competitor. The business next door. Unless their content is pure shit, then find the next competitor. But yeah, keep it local. If you are spreaking to Joe's Pizza don't show them what Domino's is doing. Show them the kick ass content that Gino's pizza around the corner is doing.

2) Don't you think if the ebook is more than like 5 pages they just won't read it? (Even if its high-quality). If I put together a killer content marketing for small business guide it would probably be ~20 pages depending on how in-depth I get.

Depends on how you sell the value. I've seen a business that gave away a free 5 pager not get anything. We beefed it up (basically giving the recipient EVERYTHING that they needed to do it on their own) and made it 95 pages - and their phone didn't stop ringing. It is all in how you pitch. But test. What works for one will not work for the next.

 

[johnny6667]

2) Don't you think if the ebook is more than like 5 pages they just won't read it? (Even if its high-quality). If I put together a killer content marketing for small business guide it would probably be ~20 pages depending on how in-depth I get.

Depends on how you sell the value. I've seen a business that gave away a free 5 pager not get anything. We beefed it up (basically giving the recipient EVERYTHING that they needed to do it on their own) and made it 95 pages - and their phone didn't stop ringing. It is all in how you pitch. But test. What works for one will not work for the next.

Thanks for the info netmoney1!
My suggestion would be to substitute a write up guide with a short video guide or perhaps even a series of pro info graphics.
I think the video would convert a little better based on them seeing you on how you hold yourself and explain the process in a newbie friendly way, this would essentially give you another chance to pitch your product at the end of the presentation.