I have seen a lot of posts recently about people trying to get clients, using the 7878 method and others. Have also seen a lot of posts about people not having success. Well, you can't copy something exactly and expect the same results. You need to tweak a bit. Maybe this will help spark some creative juices. So, most people tell potential clients that they can solve all their problems, and that they have the solution - and all the potential client hears is "pay me" or "I want your money" Take what you are doing now and implement one little simple thing and watch your business increase: GIVE THEM THE BLUEPRINT FOR FREE. Yes, tell them exactly what they need to do to solve their problem for FREE. So, for this example lets take online reputation management. Take all the info in 7878's ORM method - but twist it a bit. Show them all of the bad reviews - circle that sh#t in RED - make it hit them hard in the face - "Hey, potential client - LOOK AT THIS!" ...but tweak the sales letter. Instead give them a brief intro about your company...and include something like this in the envelope (use business cards - you can print them dirt cheap online): ...and create a guide that solves their problem. SHOW THEM what complete ORM consists of. Be 100% honest - none of the bullshit like "We make negative results disappear from the Internet" or "We force Google to remove negative results" - (I saw marketing material that claimed both of those quotes in the past 30 days!) Scared that they will take this info an do it themselves? DON'T BE! 99% won't or simply don't have the time. Advantages: THIS SHOWS THEM THAT YOU CLEARLY KNOW WHAT YOU ARE TALKING ABOUT When you present them with useful information it shows that you are knowledgeable and don't come across pushy and just hungry for the sale. If they REALLY want ORM guess who they will contact and contract with? Yes, you! Create a KICK ASS guide to give them for FREE. Create a page on your website that they can download it from (of course get their name/email/company name in order to download it) - put the link on a business card along with a QR Code - everyone has a smart phone. Think of how many business owners will get your mail, see the offer for free info and scan it - enter their name/email and hand deliver you a hot lead. If they want the guide then they are interested. Too many people try to safe guard information. Don't worry, they don't have time to do it. This makes you look like the EXPERT. Now, you don't need to get into crazy detail, but write a guide that explains exactly what you do. Instead of "HIRE ME AND PAY ME!" the client hears "Hey, this is what we do, we do it well...and if you would like us to handle it for you we would be happy to" If you decide to do this spend time on it - don't just throw together a pile of sh#t - it needs to represent you. This approach works. Good luck. Kick ass in 2014.